Head of International Growth

Recranet; Middelburg; Hybrid; EUR 120,000 - 190,000; Full time

Benefits offered by this job

Uncapped bonus

ESOP (stock options)

Relocation allowance

Pension scheme

Healthy lunch at the office

Fitness reimbursement

Annual training budget

Team outings

Vacation budget with clients

High-tech office in Middelburg

Job summary

Recranet, a Netherlands-based provider of tourism tech, seeks a Head of International Growth to lead European expansion. You will identify markets, translate our proposition to local contexts, and build a scalable international sales engine.

You will recruit and guide local sales colleagues, open doors, develop partners, and align Marketing, Product, and Customer Success to drive revenue growth.

Qualifications

• Proven ability to open or develop at least one international market.
• Strong in B2B sales and capable of guiding strategic deals.
• Experience in leisure, hospitality, travel tech, or a related SaaS market.
• Attracted, led, or enabled commercial professionals to succeed.
• Able to switch between strategy and execution and travel within Europe.
• English proficiency at a professional level; Dutch/German/French a plus.

Responsibilities

• Launch new countries by tailoring propositions to local markets.
• Recruit first local sales colleagues per country and build networks.
• Act as player-coach, opening doors and guiding strategic sales trajectories.
• Build a predictable commercial foundation with a strong pipeline.
• Develop a local partner network with industry groups and tech partners.
• Expand successful markets and grow an international team.

Skills

B2B sales

International market expansion

Leadership

Strategic deals

Travelling Europe

Tools

PMS solutions

Job description

Build on the international growth of Recranet. This is not a traditional sales role, but a builder role with entrepreneurship, ownership, and direct impact on our international growth.

At Recranet, we are building the future of tourism, recreation, and hospitality. We help holiday parks, campsites, and rental organizations grow with smart automation, powerful marketing, and conversion-focused websites.

With our leading PMS Recranet Booking, we streamline the entire process: from rates and availability to guest communication, payments, and managing energy management and other hardware. Our channel manager synchronizes booking channels, while Recranet Real Estate seamlessly integrates the rental and sale of recreational real estate.

We have built a strong foundation in the Netherlands and have an excellent product-market fit. Recranet is now working on the next phase: European expansion. In European countries, the market we target is still running on outdated software and inefficient processes: that's where our opportunities lie and where we can bring a lot of value. We already have clients in various European countries, and we are now actively focusing on growth.

Therefore, we are looking for a Head of International Growth. You will position Recranet as the new European standard for tourism technology. You are someone who sees opportunities, opens new markets, and realizes the first sustainable growth together with local colleagues. You don't have to do or execute everything yourself. You determine the commercial course, bring the right people together, and ensure that plans turn into customers, revenue, and an approach that we can replicate.

Your role

We have a good understanding of the European markets where opportunities exist. Together with the management, you further refine these priorities and translate them into a practical growth plan per country.

Then you ensure that we execute those plans:

• You launch new countries. You translate our clear proposition and ideal customer profile into an approach that fits the local market, culture, and commercial dynamics.
• You recruit the first local sales colleague per country. We believe in people who are present on-site, understand the language and culture, and can quickly build a relevant network.
• You are a player-coach. You guide the local sales colleague but also enter the market yourself. You open doors and play an active role in important and strategic sales trajectories.
• You build a predictable commercial foundation. You focus on active acquisition, a qualitative pipeline, and concrete revenue growth. You use the initial results to determine what works and where adjustments are needed.
• You develop a local partner network. Together with the local sales colleague, you build relationships with industry organizations, advisors, technology partners, and other parties that can accelerate our growth.
• You further expand successful markets. Once a country shows sufficient potential and traction, you attract additional commercial professionals and organize the support needed to grow sustainably together with Recranet.
• This way, you build strong local positions step by step and an international team that grows increasingly independently and predictably.

You build this together

International growth is not a solo project. You work closely with colleagues from different teams.

Marketing assists with local campaigns, content, and visibility. Product explores with you which adjustments and integrations are needed. Customer Success ensures good onboarding and satisfied customers. Finance and external specialists support with contracts, taxation, and local regulations.

You bring these disciplines together and safeguard the commercial direction.

Who we are looking for

We are not looking for a candidate who has executed every aspect of international growth in multiple countries. We are mainly looking for someone who has proven to build a new market and can get others on board.

You probably fit well in this role if you:

• have demonstrable experience in opening or developing at least one international market;
• are strong in B2B sales and can guide strategic deals yourself;
• have experience in leisure, hospitality, travel tech, or a related SaaS market;
• have attracted, led, or made commercial professionals successful;
• easily switch between strategy and execution;
• speak professional English and are willing to travel regularly within Europe.

Experience with reservation software, PMS solutions, partner sales, or product localization is a plus, but not a requirement. The same goes for an existing network in the European recreation sector.

Do you speak Dutch, German, French, Spanish, or another relevant European language in addition to English? Then that is an advantage. We do not expect you to master all markets and languages yourself; we want to attract strong local people for that.

We find a specific education less important than what you have actually built.

What makes this role interesting

You are not stepping into an international structure that is already fully established. You have the space to determine together with us where Recranet can win and how we approach that.

You get:

• direct influence on the international course of Recranet;
• the space to practically research and build new markets;
• a proven product and a lot of knowledge of the recreation sector;
• short lines with management, Product, Marketing, and Customer Success;
• freedom to connect local people and partners to Recranet;
• an entrepreneurial role in which you can achieve visible results;
• an attractive base salary with an uncapped bonus as a variable component;
• ESOP (stock participation): after a proven track record; you directly share in the value you create by successfully building and growing countries.
• a nice high-tech office at our home base in Middelburg and the means to be active within Europe.
• Additionally: Healthy lunch at the office, fitness reimbursement, annual training budget, relocation allowance (if applicable), solid pension scheme (including survivor's pension), loyalty bonus, vacation budget when you go on vacation with a client, and legendary team outings.

Getting to know each other?

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