marketing lead

Productivity Software; Zwolle; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Company laptop

Phone

Travel allowance

Hybrid working

Job summary

Productivity Software Group is seeking a Marketing Lead to shape and execute the marketing strategy for our SaaS portfolio in the construction and manufacturing space. You will translate market insights into campaigns, build brand awareness, and drive lead generation while collaborating with sales, product management, and the executive board.

You will lead multi-channel campaigns, measure ROI, and optimize marketing processes, including automation and CRM integrations, to deliver tangible

Qualifications

• Demonstrable experience in a marketing/growth role, preferably within SaaS, technology or the build/manufacturing industry.
• You thrive in a dynamic, growing organization with affinity for construction and manufacturing.
• You are strategic but also hands-on, focused on driving results and ROI.

Responsibilities

• Set up and execute the marketing strategy for a SaaS portfolio aligned with our industry positioning.
• Develop clear objectives for brand, leads and conversion; define KPIs and monitor progress.
• Deliver multi-channel campaigns (content, inbound, SEO/SEA, social, webinars, events, partner marketing).
• Collaborate with product management to translate market insights into propositions.
• Maintain marketing processes including lead nurturing, CRM integration and HubSpot workflows.
• Act as brand ambassador and strengthen external image and internal marketing culture.

Skills

Marketing strategy

Lead generation

Marketing automation

Inbound marketing

SEO/SEA

Content marketing

Campaign management

Stakeholder management

Dutch language

English language

Education

Higher professional or university level in marketing, business, or related field

Tools

HubSpot

CRM systems

Job description

Are you ready to further shape the marketing strategy of a fast-growing software company in the construction & manufacturing industry ? Then we would love to get to know you!

About the feature

As Marketing Lead, you are responsible for setting up and executing the marketing strategy to further grow our software solutions for the construction and manufacturing industries. You translate market insights into impactful campaigns, build brand awareness, manage lead generation, and ensure we tell the right story to the right target audience. You work closely with sales, product management, and the executive board.

• You develop and implement the marketing strategy for our SaaS software portfolio, aligned with our positioning in the construction & manufacturing industry.
• You formulate clear objectives (brand, leads, conversion) and set KPIs fixed, monitors progress and adjusts.
• You realize multi-channel campaigns (online/offline) — think of content marketing, inbound , SEO/SEA, social average, webinars , events and partner marketing.
• You collaborate with product management to translate market and customer insights into relevant propositions.
• You maintain and optimize the marketing and communication processes (lead nurturing marketing automation , CRM integration , Hubspot toepassingen ).
• Je works together with an internal marketing team .
• You act as an ambassador for our brand. , You build our external image and internal marketing culture.

Your profile

• You have demonstrable experience in a marketing-/ growth -role, preferably within SaaS, technology or the build/ manufacturing industry.
• You feel at home in a dynamic, growing organization and have an affinity with the construction and manufacturing industry, or are strongly motivated to work towards that direction.
• You are strategically strong, but also have hands-on experience with execution and are used to driving results.
• You have experience with marketing- automation , lead generation, inbound -marketing and measuring marketing ROI.
• You can persuade stakeholders at various levels and are a natural team player and leader.
• You communicate fluently in Dutch and speaks good English .
• You have a higher professional or university level of work and thinking in marketing, business, or a related field.

What do we offer you?

At Productivity Software Group, you get the chance to make a real impact — on our customers, our organization, and the world of tomorrow. We develop and implement software solutions that make the construction and manufacturing industries smarter, more efficient, and more sustainable.

And you do this in a work environment where you feel comfortable and are given every opportunity to grow and develop. You can count on:

• A lot of responsibility and room for initiative
• An informal, positive work atmosphere with short lines of communication and trust.
• Plenty of opportunities to further develop yourself — professionally and personally
• Company laptop and phone, travel allowance / hybrid working (in consultation)

Working at Productivity Software Group

At Productivity Software Group, passionate professionals dedicate themselves daily to providing our clients with innovative and high-quality software solutions that form the digital backbone for the construction and manufacturing industries. By thinking in terms of products, we help our clients digitize and automate their business, manufacturing, and construction processes. This enables clients to do more and better with less, contributing to a sustainable and better living environment for us all. Whether it concerns Engineering, Process Engineering, or Software Development, together we strive for success and excellence every day in close collaboration with our clients!