Product Marketing Lead

ChannelEngine; Leiden; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid working

Flexible hours

Equity benefits

Mental healthcare support

Collaborative culture

Career development

Job summary

ChannelEngine in Leiden is seeking a Product Marketing Lead to own the PMM function, shaping positioning, messaging, and go-to-market for the platform. You will turn complex capabilities into clear stories for business and technical audiences.

You will drive GTM for new products and features, translate insights into product strategy, and collaborate across Product, Marketing, Sales, and Customer Success. Strong AI and automation experience and excellent English are essential.

Qualifications

• 5+ years of Product Marketing experience in B2B software or SaaS.
• Expertise in positioning, messaging, value propositions, and GTM strategy.
• Strategic, hands-on leader across strategy to execution with customer value focus.
• Strong presenter and stakeholder manager with cross-functional alignment skills.
• Experience using AI/automation to scale Product Marketing workflows.

Responsibilities

• Own and evolve ChannelEngine's positioning, messaging, and value propositions across products.
• Lead go-to-market strategies for new products and features.
• Turn insights from research and sales feedback into product strategy and campaigns.
• Collaborate across Product, Marketing, Sales, and Customer Success on GTM priorities.
• Build scalable Product Marketing frameworks and leverage AI to improve quality and speed.

Skills

Product Marketing

Go-to-market

Positioning & messaging

Stakeholder management

Presentation skills

AI & automation

English communication

Cross-functional collaboration

Job description

We are looking for a Product Marketing Lead to take ownership of the Product Marketing function at ChannelEngine This is a senior individual contributor role: it plays a key part in shaping how we position our platform, bring new products and features to market, and turn sophisticated capabilities into clear, compelling stories.

What will you do as Product Marketing Lead?

In this position, you'll own and evolve ChannelEngine's positioning, messaging, and value propositions across products, industries, and use cases. You'll turn technical capabilities into clear, compelling stories for both business and technical audiences.

Your role will be to lead go-to-market strategies for new products, features, and strategic initiatives: this includes positioning, launch planning, enablement, and adoption. Through research, sales feedback, and ongoing market monitoring, you'll build a strong understanding of our customers, buyers, market, and competitors. You'll turn customer, market, and competitor insights into clear recommendations for product strategy, messaging, campaigns, and business priorities.

Key focus areas include building scalable Product Marketing frameworks and workflows, and using AI and automation to improve quality, speed, and consistency.

Collaboration is key: you'll partner with the Enablement Lead to create the product narratives and content that support Sales and Customer Success, while also connecting Product, Marketing, Sales, and Customer Success around shared customer needs and go-to-market priorities.

What makes you the ideal Product Marketing Lead?

• 5+ years of Product Marketing experience in B2B software or SaaS, with a proven track record of launching products and features and demonstrating their business impact,
• Deep expertise in positioning, messaging, value propositions, and go-to-market strategy - with the writing and storytelling skills to make technical products clear, relevant, and differentiated for any audience,
• A strategic thinker who is equally hands-on, able to lead cross-functional projects from strategy through to execution and link every initiative to customer value, growth, and company goals,
• A confident presenter and skilled stakeholder manager, with the credibility to align different teams and senior leaders around a shared direction,
• Proficiency in using AI and automation to scale Product Marketing work - building reusable messaging frameworks, research workflows, and systems that raise quality, consistency, and speed,
• Excellent written and verbal communication in English,
• Currently residing within commuting distance of Leiden.

Nice to have (but not essential)

• Familiarity with e-commerce / online marketplaces.

Why you'll love working here

• You'll be working in an open and collaborative company with +/-200 colleagues of over 40 different nationalities
• Work-life balance: we enable people to work in ways that suit their working style, which is why we offer flexible hours and hybrid-working
• We make sure you have a comfortable and ergonomic work set-up, both at home and at the office, plus all of the tools (and swag) you need to do your job well
• We offer a professional, yet informal work environment, where it's easy for you to try new things, share your ideas, and make an impact
• We have a continuous feedback culture to help you track your progress and facilitate your professional development
• We want to make sure everyone is supported mentally and emotionally which is why we provide free access to mental healthcare support
• You'll be granted equity benefits and have access to financial coaching so that we can grow together