Lifecycle Marketing Lead - HubSpot Specialist for EU Growth

OnLogic; Oosterhout; On-site; EUR 39,000 - 56,000; Full time

Benefits offered by this job

28 vacation days

Premium pension scheme

Travel reimbursement

Annual Profit Share Bonus

Personal development plan

Job summary

OnLogic is seeking an integrated digital marketing specialist who can manage lifecycle and email strategy in HubSpot, while collaborating on SEO/SEM, social, and content to create end-to-end customer journeys. You will drive our lifecycle and email strategy while coordinating across channels to engage customers from initial interest to long-term loyalty.

OnLogic’s team focuses on data-driven decision making, GDPR/CAN-SPAM compliance, and multi-market localization for Europe, including Nordics

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; equivalent experience accepted.
• 3-5 years of experience in email marketing and/or digital marketing roles.
• Proficiency in email marketing platforms (HubSpot preferred).
• Proficiency in HubSpot's Design Manager; HubL/HTML/CSS for email troubleshooting is a plus.
• Strong analytical skills and data-driven decision making.
• Knowledge of CAN-SPAM, GDPR email compliance and list hygiene best practices.
• Excellent communication and presentation skills.
• Proven track record in European digital marketing expansion across multiple markets.

Responsibilities

• Expand Search & Paid Marketing: SEO/SEM initiatives, optimize landing pages, test paid search.
• Lead Email & eCRM: design and deliver targeted email campaigns; own automation in HubSpot.
• Amplify Social & Content: collaborate on social content and product-focused storytelling.
• Segment & Personalise: leverage data to tailor experiences across channels.
• Test & Optimise: use data to refine copy, creative, and channel performance.
• Compliance & Data Integrity: maintain list hygiene and GDPR/CAN-SPAM compliance.
• Drive European Expansion & Localization: scale campaigns across European regions and languages.
• Monitor Key Metrics: track performance and optimize for customer-centric growth.

Skills

Lifecycle marketing

Data-driven decisions

Cross-channel marketing

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

HubSpot Design Manager

HubL/HTML/CSS

Job description

OnLogic is seeking an integrated digital marketing specialist who can manage lifecycle and email strategy in HubSpot, while collaborating on SEO/SEM, social, and content to create end-to-end customer journeys. You will drive our lifecycle and email strategy while coordinating across channels to engage customers from initial interest to long-term loyalty.

OnLogic’s team focuses on data-driven decision making, GDPR/CAN-SPAM compliance, and multi-market localization for Europe, including Nordics