Lifecycle Marketing Lead - Fan Engagement & CRM

DEPT

Amsterdam

Hybrid

EUR 83,000 - 130,000

Full time

10 days ago

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Benefits offered by this job

Hybrid working policy

Pension

Private healthcare

30 days holiday

Cycle to work

Job summary

DEPT® is seeking a Customer Lifecycle Marketing Manager in London to lead end-to-end fan lifecycle strategies, from onboarding to engagement and win-back, across Adobe Journey Optimizer and Beyond platforms. You’ll coordinate with Marketing, Content, Data, Product and Tech, reporting weekly to the Head of Digital Marketing.

Lead journey design, documentation and delivery while ensuring GDPR compliance and data capture best practices.

Qualifications

5+ years’ experience in lifecycle, CRM or customer journey marketing, owning strategy through to launch and optimisation.
Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP).
Strong measurement mindset: defining KPIs and tracking plans, building dashboards.
Experience turning marketing objectives into detailed journey specifications and briefing technical and delivery teams.
Knowledge of consent and data protection (GDPR, PECR).
Strong copy and content judgement to brief and approve creative work.

Responsibilities

Define the lifecycle stages, entry/exit criteria, triggers, frequency and suppression rules.
Design and document the lifecycle journeys, including welcome/onboarding, registration, engagement, matchday and win-back.
Plan phased delivery from high-priority journeys to end-to-end lifecycle.
Translate journeys into clear specifications and coordinate cross-functional delivery teams.
Design data capture journeys with progressive profiling while ensuring GDPR compliance.
Own the content plan and localisation for each journey; build modular content.