Lifecycle Marketing Lead: Fan Journeys & Engagement

DEPT; Amsterdam; Hybrid; EUR 84,000 - 114,000; Full time

Benefits offered by this job

Hybrid working policy

Pension

Private healthcare

Mental health support

26 days holiday

Season ticket loan

Cycle to work

Training & certifications

Buddy programme

DEPT Cares Month

Job summary

DEPT is seeking a Lifecycle Marketing Manager to own the end-to-end fan lifecycle within our direct-to-fan strategy. You will design journeys, coordinate Adobe Journey Optimizer configurations, and ensure GDPR-compliant data practices while working with cross-functional teams in a hybrid London model.

The role requires 5+ years in lifecycle/CRM marketing, strong measurement skills and hands-on experience with Adobe tools.

Qualifications

• 5+ years’ experience in lifecycle, CRM or customer journey marketing, owning strategy through to launch and optimisation.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP).
• Strong measurement mindset: KPIs, dashboards and familiarity with Adobe Analytics.
• Experience turning marketing objectives into detailed journey specifications and briefing technical/delivery teams.
• Experience designing data-capture and progressive profiling journeys with knowledge of GDPR/PECR.
• Strong copy and content judgement and ability to brief creative work to a high standard.
• Proven ability to coordinate and influence across teams without direct authority.
• Confident communicating with senior stakeholders and advising colleagues who are less familiar with lifecycle marketing.
• Interest in sports, media or fan engagement ecosystems; multilingual programmes desirable.
• Located in the UK and available to start from our London office.

Responsibilities

• Define lifecycle stages, entry/exit criteria, triggers, frequency and suppression rules; document journeys.
• Translate journeys into clear specifications and coordinate delivery with agencies and teams.
• Design data collection and profiling journeys to capture first‑party data.
• Own content plan for journeys and plan for localisation and modular content.
• Define KPI framework and tracking plan; build dashboards and reporting.
• Collaborate daily with Marketing, Content, Data, Product and Tech teams and report progress.

Skills

Lifecycle Marketing

CRM

Adobe Journey Optimizer

Adobe Experience Platform

A/B Testing

Job description

DEPT is seeking a Lifecycle Marketing Manager to own the end-to-end fan lifecycle within our direct-to-fan strategy. You will design journeys, coordinate Adobe Journey Optimizer configurations, and ensure GDPR-compliant data practices while working with cross-functional teams in a hybrid London model.

The role requires 5+ years in lifecycle/CRM marketing, strong measurement skills and hands-on experience with Adobe tools.