Digital Marketing Specialist

OnLogic; Oosterhout; On-site; EUR 39,000 - 56,000; Full time

Benefits offered by this job

28 vacation days

Premium pension scheme

Travel reimbursement

Annual Profit Share Bonus

Personal development plan

Job summary

OnLogic is seeking an integrated digital marketing specialist who can manage lifecycle and email strategy in HubSpot, while collaborating on SEO/SEM, social, and content to create end-to-end customer journeys. You will drive our lifecycle and email strategy while coordinating across channels to engage customers from initial interest to long-term loyalty.

OnLogic’s team focuses on data-driven decision making, GDPR/CAN-SPAM compliance, and multi-market localization for Europe, including Nordics

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; equivalent experience accepted.
• 3-5 years of experience in email marketing and/or digital marketing roles.
• Proficiency in email marketing platforms (HubSpot preferred).
• Proficiency in HubSpot's Design Manager; HubL/HTML/CSS for email troubleshooting is a plus.
• Strong analytical skills and data-driven decision making.
• Knowledge of CAN-SPAM, GDPR email compliance and list hygiene best practices.
• Excellent communication and presentation skills.
• Proven track record in European digital marketing expansion across multiple markets.

Responsibilities

• Expand Search & Paid Marketing: SEO/SEM initiatives, optimize landing pages, test paid search.
• Lead Email & eCRM: design and deliver targeted email campaigns; own automation in HubSpot.
• Amplify Social & Content: collaborate on social content and product-focused storytelling.
• Segment & Personalise: leverage data to tailor experiences across channels.
• Test & Optimise: use data to refine copy, creative, and channel performance.
• Compliance & Data Integrity: maintain list hygiene and GDPR/CAN-SPAM compliance.
• Drive European Expansion & Localization: scale campaigns across European regions and languages.
• Monitor Key Metrics: track performance and optimize for customer-centric growth.

Skills

Lifecycle marketing

Data-driven decisions

Cross-channel marketing

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

HubSpot Design Manager

HubL/HTML/CSS

Job description

We are not looking for someone who simply checks boxes. We need an integrated digital marketing specialist who can take a campaign, a lifecycle, and a platform (HubSpot — our core engine) and deliver exceptional results. Someone who understands the difference between launching a campaign and building an end-to-end experience. You will drive our lifecycle and email strategy while collaborating across search marketing, social media, and content to build integrated journeys that engage customers from initial interest to long-term loyalty.

On an average day, you'll…

• Expand Search & Paid Marketing: Manage SEO/SEM initiatives, optimize landing pages, and test paid search campaigns to attract high-intent leads.
• Lead Email & eCRM: Write, design, build, and deliver targeted email campaigns. Own automation within HubSpot — covering onboarding, lead nurturing, retention, and re-engagement.
• Amplify Social & Content: Partner with the team to write, schedule, and curate social media content, translating complex industrial hardware specifications into clear, value-driven narratives.
• Segment & Personalise: Combine data precision with engaging storytelling across every channel.
• Test & Optimise: Continuously evaluate and iterate using data insights to refine copy, creative assets, and channel performance.
• Compliance & Data Integrity: Maintain impeccable list hygiene and ensure global compliance (GDPR, CCPA) across all automation and data collection.
• Drive European Expansion & Localization: Scale digital campaigns and multi-language demand generation strategies across diverse European target regions.
• Monitor Key Metrics: Keep a close eye on performance indicators while maintaining a customer-centric focus.

The team you will be joining:

This multi-talented inbound marketing and ecommerce team consists of digital marketers, writers, designers and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, producing stunning product catalogs, curating our social media channels, penning website content and laughing daily at each other's terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience.

Learn more about Life at OnLogic.

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 3-5 years of experience in email marketing and/or digital marketing roles.
• Proficiency in email marketing platforms (HubSpot preferred).
• Proficiency in HubSpot's Design Manager; experience with HubL or HTML/CSS for email troubleshooting and template customisation is an advantage.
• Strong analytical skills and experience with data-driven decision making.
• Knowledge of global email compliance (CAN-SPAM, GDPR) and best practices for list hygiene.
• Excellent communication and presentation skills.
• Proven track record in European digital marketing expansion, including hands-on experience managing multi-market localization, multi-language demand generation, and localized SEO/SEM across varied EU markets (such as the Nordics, CEE, and Southern Europe).

Who we're looking for:

• You’ve lived in HubSpot—not just visited.
• You understand the full digital ecosystem. Lifecycle marketing is your bread and butter, but you know digital marketing isn't about siloed tactics. You understand how SEO, paid search, and social connect to feed the top of the funnel and grow the brand.
• You are truly versatile. You’re as comfortable sketching copy and social posts as you are building complex, multi-step workflows. You can juggle multiple channels and campaigns without ever dropping the overarching narrative.
• You balance data and instinct seamlessly. Data isn’t just a static report to you—it’s actionable insight. You use it to segment, personalize, and optimize every touchpoint.
• You can translate the complex. You turn dense industrial hardware specifications into clear, value-driven content that resonates with engineers and IT buyers alike.
• Testing, measuring, and iterating is second nature. You are naturally agile and curious, spotting drop-offs or emerging opportunities quickly and pivoting even faster.
• You write like a human and think like a growth marketer. Above all, you make brand communications feel less like marketing and more like a conversation people actually want to have.

Who we are:

OnLogic is growing, and we want to give you the same opportunity to grow in your career! We design and manufacture specialized computers and hardware solutions for companies all over the world, helping them to make the seemingly impossible possible. Our computers are designed to work where others would fail, and it's our vision to be the first choice in industrial computing. To make that vision a reality, we've built a team of ambitious problem solvers, guided by the company's core values of Open, Fair, Innovative and Independent. We have an open office, open salaries and strive to be fair and transparent in our decision making. We encourage input and feedback from every member of our team and look to improve ourselves and our business every single day.

OnLogic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

To learn more about our values, our mission and what it's like to work at OnLogic, visit www.onlogic.com/careers.

The salary range for this role is € 3.500,- to € 5.000,- per month. We determine final compensation based on discussions with applicants and their experience in similar roles.

Besides a base salary we will offer you a comprehensive Benefits package which includes:

• 28 vacation days
• Premium free pension scheme
• Travel reimbursement
• An annual Profit Share Bonus
• A personal development plan created to help you (and us) grow