Lifecycle Marketeer: Growth & Engagement Leader

TAGGRS; Heerenveen; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid working: home & office

Professional development & training

Travel allowance €0.25/km or public-ff

24 vacation days (pro rata)

Team outings & merchandise

Job summary

TAGGRS is seeking a Lifecycle Marketeer to own customer journeys, build sequences, and craft campaigns that drive engagement from first touch to loyal advocates. You’ll lead email marketing, newsletters, and partner communications to keep TAGGRS top of mind.

You’ll collaborate with cross-functional teams and translate lifecycle insights into concrete campaigns, writing compelling content in English, with Dutch a plus.

Qualifications

• Experience in lifecycle marketing, email marketing, or marketing automation (SaaS or martech is a plus).
• Hands-on experience with HubSpot (or a similar marketing automation platform).
• Strong writing skills in English; Dutch is a plus.
• A proactive, independent way of working. You take ownership of your own campaigns.
• Affinity with data, tracking, and marketing technology.
• Bonus points if you have experience creating sales enablement content.

Responsibilities

• Building and optimizing HubSpot sequences for all TAGGRS customer segments and lifecycle stages
• Creating sales materials for targeted outreach and follow-up
• Owning email marketing: newsletters and TAGGRS "what's new" updates
• Producing community updates that keep our users engaged and informed
• Developing partner marketing content that supports our growing partner ecosystem

Skills

Lifecycle marketing

Email marketing

Content writing

Data analysis

Independent work

Campaign ownership

Tools

HubSpot

Marketing automation

Job description

TAGGRS is seeking a Lifecycle Marketeer to own customer journeys, build sequences, and craft campaigns that drive engagement from first touch to loyal advocates. You’ll lead email marketing, newsletters, and partner communications to keep TAGGRS top of mind.

You’ll collaborate with cross-functional teams and translate lifecycle insights into concrete campaigns, writing compelling content in English, with Dutch a plus.