Story-Driven Email & CRM Marketeer for Growth

Goldbergh B.V.; Amsterdam; On-site; EUR 50,000 - 75,000; Full time

Job summary

Goldbergh B.V. in Amsterdam is seeking an Email & CRM Marketeer to shape direct communication with its global community via email, CRM and Substack. You will drive revenue and build the Goldbergh world by translating merchandising priorities into compelling campaigns and journeys.

You will collaborate with our online merchandiser and marketing team to turn commercial opportunities into engaging content, while ensuring consistency with the Goldbergh aesthetic and brand storytelling.

Qualifications

• Bachelor's degree in Communication, Marketing, Creative Business, Digital Media or related field.
• 2–4 years of experience in email marketing, content, CRM, e-commerce or a comparable role.
• Excellent English writing skills; native or near-native English is highly valued.
• Strong copywriting and storytelling skills; writing samples or a portfolio.
• Hands-on experience with Klaviyo or a comparable email/CRM platform.
• Experience building email campaigns and automated customer journeys.
• Strong visual eye and confidence selecting imagery and creating compelling email layouts.
• Understanding of e-commerce, conversion, cross-sell, upsell and retention.
• A curious, analytical mindset and the confidence to work independently across different teams.

Responsibilities

• Write and build newsletters, product campaigns and automated email journeys.
• Develop and optimize flows such as welcome, post-purchase, cross-sell, upsell and win-back.
• Segment audiences based on behaviour, purchase history and lifecycle stage.
• Translate merchandising priorities into relevant and brand-right campaigns.
• Test and optimize content, subject lines, timing and product selection based on performance.
• Use data and results to continuously improve engagement, conversion and revenue.
• Build content around destinations, campaigns, culture, ambassadors and the Goldbergh lifestyle.
• Create original stories that connect to the wider marketing and social calendar.

Skills

Email marketing

Copywriting

Storytelling

Analytical mindset

Independent work

Education

Bachelor's degree

Tools

Klaviyo

Job description

Goldbergh B.V. in Amsterdam is seeking an Email & CRM Marketeer to shape direct communication with its global community via email, CRM and Substack. You will drive revenue and build the Goldbergh world by translating merchandising priorities into compelling campaigns and journeys.

You will collaborate with our online merchandiser and marketing team to turn commercial opportunities into engaging content, while ensuring consistency with the Goldbergh aesthetic and brand storytelling.