Lifecycle CRM Growth Specialist

Wellis; Rotterdam; Hybrid; EUR 42,000 - 58,000; Full time

Benefits offered by this job

Pension plan

Learning budget

Alleo personal budget

Hybrid work (Rotterdam, ~2 days/week)

20 remote-work days/year

Working from home allowance

25 holidays

Job summary

Wellis is seeking a CRM Specialist to drive multi-channel campaigns and lifecycle marketing. You will collaborate with Marketing, Medical Operations, Customer Care, Product, Data, and Content to ensure CRM delivers meaningful engagement and revenue.

In this hybrid role, you’ll build journeys for onboarding, activation, retention, upsell, winback, and reactivation, using data-driven insights and medical guidelines to shape communications that feel personal and responsible.

Qualifications

• Proven background in CRM, email, retention, and lifecycle marketing with segmentation and automation.
• Ability to map customer journeys and tailor communications for activation, retention, and LTV.
• Analytical mindset with data-driven decision making and experimentation.
• Strong QA, targeting, personalization, and compliance standards.

Responsibilities

• Design and manage multi-channel CRM campaigns (email, SMS, WhatsApp) across lifecycle stages.
• Translate customer behaviour into clear journeys, segments, tests, and improvements.
• Collaborate with cross-functional teams to convert churn signals into smart flows.
• Set up automated journeys for disengaged or high-potential customers and run A/B tests.
• Track metrics (open/click, retention, revenue) and report impact to the business.
• Build and QA CRM workflows with precision and ensure deliverability standards.

Skills

CRM & lifecycle marketing

Email marketing

Retention strategies

Marketing automation

Segmentation

Data-driven decision making

Cross-functional collaboration

Ownership & initiative

Job description

Wellis is seeking a CRM Specialist to drive multi-channel campaigns and lifecycle marketing. You will collaborate with Marketing, Medical Operations, Customer Care, Product, Data, and Content to ensure CRM delivers meaningful engagement and revenue.

In this hybrid role, you’ll build journeys for onboarding, activation, retention, upsell, winback, and reactivation, using data-driven insights and medical guidelines to shape communications that feel personal and responsible.