CRM Manager - Mother's Earth

HyperGrowth Recruitment; Netherlands; On-site; EUR 45,000 - 65,000; Full time

Job summary

A dynamic cleaning product brand in the Netherlands is seeking a CRM Manager to lead their lifecycle marketing strategies. This role involves building automated campaigns, optimizing customer engagement, and analyzing performance metrics. The ideal candidate will have over 3 years of CRM experience, strong skills in copywriting and design, and be proficient in tools like Klaviyo. Join a team committed to sustainability and innovation.

Qualifications

• 3+ years of CRM or lifecycle marketing experience.
• Strong copywriting skills with attention to brand voice.
• Hands-on experience with deliverability best practices.

Responsibilities

• Build and optimize automated lifecycle flows.
• Launch targeted campaigns for product launches and promotions.
• Analyze campaign performance and run tests.

Skills

CRM or lifecycle marketing experience

Proficient in Klaviyo or similar platforms

Strong copywriting and storytelling skills

Design skills using Figma

Understanding of CRM KPIs

Dynamic content personalization

Experience with performance analysis tools

Tools

Klaviyo

Looker

Google Analytics

Excel/Google Sheets

Job description

Overview

We’ve teamed up with the fast growing ‘change for good’ cleaning product brand, Mother’s Earth, who are now in the market to secure a CRM Manager to join their rapidly scaling team!

Company Overview:

Mother's Earth is dedicated to creating a positive impact by reducing toxins and plastic waste in cleaning products and making donations to those in need. Their mission is to contribute to a better world for people and animals. They believe in sustainability and health as a priority, and are committed to creating products that have a positive impact. Join a dynamic, innovative team and help us bring meaningful products to market that align with our core values of transparency, continuous improvement, and community.

Check out what we are doing here; https://mothersearth.com/en-gb

Role

As CRM Manager at Mother’s Earth, you will own and execute our lifecycle marketing strategy across email and SMS. From copywriting and visual design to segmentation and reporting, you are responsible for building campaigns and flows that deepen customer engagement and drive revenue, LTV and retention.

You combine strong analytical thinking with hands-on experience in creative execution — you’re equally comfortable concepting flows as you are writing high-converting copy and designing visuals in Figma. You’ll work closely with the Head of Retention marketing team to turn insights into impact and build a CRM engine that supports long-term growth.

Responsibilities

• Build and continuously optimize automated lifecycle flows, including welcome, win-back, replenishment, and loyalty journeys.
• Launch targeted ad hoc campaigns around product launches, seasonal events, and promotions.
• Write high-performing copy and translate brand messaging into persuasive storytelling across lifecycle channels.
• Use segmentation, dynamic content, and conditional logic to personalize messaging at scale.

Performance Analysis & Optimization

• Define hypotheses and measurable goals for all campaigns and flows.
• Analyse campaign performance and run A/B and multivariate tests on subject lines, creatives, cadence, and content.
• Apply insights from campaigns to improve both short-term results and long-term retention strategy.
• Track and optimize CRM KPIs including open/click rates, conversion, reactivation, churn, and LTV.
• Build granular customer segments based on lifecycle stages, engagement level, and behavioural data.
• Maintain strong deliverability by managing IP warming, sender reputation, and technical setup.
• Collaborate with tech team to leverage customer events and properties (e.g. subscription status, purchase behaviour) in flows.
• Support omnichannel execution across email, push, SMS/WhatsApp.

Requirements

• 3+ years of CRM or lifecycle marketing experience, ideally in a subscription or e-commerce environment.
• Proficient in Klaviyo (preferred) or similar platforms (e.g. Braze, Customer.io, MoEngage).
• Strong copywriting and storytelling skills, with an eye for tone and brand voice.
• Design skills using Figma to create clean, engaging email layouts.
• Deep understanding of CRM KPIs and lifecycle strategy (LTV, retention, reactivation, conversion).
• Familiar with dynamic content personalization (e.g., Liquid templating).
• Hands-on experience with deliverability best practices and IP warming.
• Strong analytical mindset with experience using Looker, GA, or Excel/Google sheets for performance and cohort analysis.
• Experience with loyalty programs or retention mechanics (a plus).

If this sounds like you then hit apply or email Kyle on [e-mail] to find out more!