Key Account Manager End Consumer Channel Team

Wella; Rotterdam; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Wella Company seeks a Key Account Manager - End Consumer Channel (Benelux) to lead the End Consumer Channel Team in the Benelux region. Hybrid work from Rotterdam location, with ownership of strategic e-tailers and retailers and end-to-end account management.

You will drive expansion of brands, build relationships with customers like Wehkamp and ICI Paris XL, and collaborate with Finance and Trade Marketing to accelerate e-commerce and in-store activities.

Qualifications

• Minimum 4 years in Key Account Management, National Account Management, or Trade Marketing in Beauty or Premium FMCG.
• Experience with e-tailers and retailers in Benelux; strong negotiation and planning skills.
• Fluent Dutch and English; German is a plus for international collaboration.

Responsibilities

• Develop and execute account plans for strategic e-tailers and retailers.
• Monitor sales data, customer behavior, and market trends to identify growth opportunities.
• Own revenue and margin targets; manage P&L from gross sales to net revenue.
• Negotiate terms, manage budgets, and report to Finance.
• Plan activations and campaigns with brand strategy and internal teams.
• Improve online and in-store conversion and brand experience with Trade Marketing.

Skills

Key Account Management

Trade Marketing

Omnichannel activation

Retail Media Networks

POS materials

Job description

We are looking for a Key Account Manager - End Consumer Channel (Benelux) to strengthen our End Consumer Channel Team in the Benelux region.

• Function: Sales
• Location: ZH, NL
• Work Arrangement: Hybrid

About the Role

In this role, you will be responsible for managing the business and partnerships with strategic e-tailers and retailers. You will have end-to-end ownership of a portfolio of customers.

You combine strong customer leadership with outstanding execution capabilities and a deep understanding of the Dutch beauty retail landscape. The successful candidate will drive the expansion of our brands by further developing relationships with key customers such as Wehkamp, ICI Paris XL, DA, and Plein.nl.

Using your entrepreneurial mindset and strong sense of ownership, you will acquire new customers and accelerate our e-commerce and in-store activities. You will also work closely with Finance and the Trade Marketing team. This is a role where your vision, influence, and leadership can truly make an impact.

Key Responsibilities

In this role, you will be responsible for:

• Developing and executing account plans.
• Monitoring, analyzing, and reporting sales data, customer behavior, and market trends to identify growth opportunities.
• Actively contributing to the achievement of revenue and margin targets for your customers.
• Building and strengthening relationships with key e-tailers and retailers.
• Managing the P&L from gross sales to net revenue to drive growth and profitability.
• Negotiating commercial terms and contracts.
• Managing customer budgets and reporting to Finance.
• Planning and executing customer activations and campaigns in line with brand strategy, in collaboration with internal stakeholders.
• Improving conversion and brand experience both online and in-store, together with the Trade Marketing team.
• Contributing to the ambitious objectives of the End Consumer Channel team.

Your Profile

We are looking for candidates with the following qualifications:

Essential

• Minimum 4 years of experience in Key Account Management, National Account Management, or Trade Marketing within Beauty, Cosmetics, Personal Care, or Premium FMCG.
• Proven track record of managing strategic retail customers such as Douglas, ICI Paris XL, Etos, DA, and similar accounts.
• Strong experience with annual negotiations, Joint Business Planning (JBP), promotional planning, assortment management, and commercial forecasting.
• Entrepreneurial mindset with a strong sense of ownership.
• High energy and a results-driven attitude.
• Hands-on experience with Retail Media Networks and omnichannel customer activation.
• Experience in developing and executing Point of Sale (POS) materials, in-store visibility programs, and promotional campaigns.
• Pragmatic, solution-oriented, and capable of managing day-to-day business challenges.
• Fluent in both written and spoken Dutch and English.
• German language skills are a strong advantage, particularly within an international Benelux or DACH organization.

Preferred

• Experience with marketplaces such as Bol.com.

What We Offer

This is a unique opportunity to make a real impact. You will join the End Consumer Channel Team, whose mission is to accelerate growth in the channels where consumers purchase our products. You will be at the forefront of this dynamic and strategically important channel.

You will work with leading beauty brands in a fast-paced, entrepreneurial environment on the 37th floor in the heart of Rotterdam. Wella Company offers a vibrant workplace with a high degree of autonomy, allowing you to make your mark and take the next step in your career.

About Wella Company

Wella Company is one of the world's leading beauty companies, home to a family of iconic brands including Wella Professionals, Sebastian Professional, OPI, Nioxin, and ghd.

With approximately 6,000 employees worldwide and a presence in more than 100 countries, Wella Company and its brands empower consumers to look, feel, and be their true selves.