Key Account Manager End Consumer Channel Team

WELLA COMPANY; Heemskerk; On-site; EUR 70,000 - 100,000; Full time

Job summary

Wella Company is seeking a seasoned Key Account Manager for the Benelux End Consumer Channel to lead key e-tailers and retailers across the Netherlands, Belgium, and Luxembourg. You will own a growing portfolio, negotiate terms, and drive online and in-store activations in collaboration with Finance and Trade Marketing.

You will develop account plans, analyze sales data, and strengthen relationships with major players like Wehkamp and DA, while delivering on revenue and margin targets in a

Qualifications

• 4+ years in Key Account Management, National Account Management, or Trade Marketing in Beauty, Personal Care, or Premium FMCG.

Responsibilities

• Develop and execute account plans.
• Monitor and analyze sales data, customer behavior, and market trends to identify growth opportunities.
• Contribute to revenue and margin targets for customers.
• Build and strengthen relationships with key e-tailers and retailers.
• Manage P&L from gross sales to net revenue to drive growth.
• Negotiate commercial terms and contracts.
• Manage customer budgets and report to Finance.
• Plan and execute activations and campaigns aligned with brand strategy.

Skills

Key Account Management

National Account Management

Trade Marketing

JBP

Promotional planning

Forecasting

Omnichannel activation

Retail media

POS materials

Job description

Key Account Manager - End Consumer Channel (Benelux)

We are looking for a Key Account Manager to strengthen our End Consumer Channel Team in the Benelux region. In this role, you will be responsible for managing the business and partnerships with strategic e-tailers and retailers. You will have end-to-end ownership of a portfolio of customers.

You combine strong customer leadership with outstanding execution capabilities and a deep understanding of the Dutch beauty retail landscape. The successful candidate will drive the expansion of our brands by further developing relationships with key customers such as Wehkamp, ICI Paris XL, DA, and Plein.nl.

Using your entrepreneurial mindset and strong sense of ownership, you will acquire new customers and accelerate our e-commerce and in-store activities. You will also work closely with Finance and the Trade Marketing team. This is a role where your vision, influence, and leadership can truly make an impact.

Key Responsibilities

• Developing and executing account plans.
• Monitoring, analyzing, and reporting sales data, customer behavior, and market trends to identify growth opportunities.
• Actively contributing to the achievement of revenue and margin targets for your customers.
• Building and strengthening relationships with key e-tailers and retailers.
• Managing the P&L from gross sales to net revenue to drive growth and profitability.
• Negotiating commercial terms and contracts.
• Managing customer budgets and reporting to Finance.
• Planning and executing customer activations and campaigns in line with brand strategy, in collaboration with internal stakeholders.
• Improving conversion and brand experience both online and in-store, together with the Trade Marketing team.
• Contributing to the ambitious objectives of the End Consumer Channel team.

Your Profile

We are looking for candidates with the following qualifications:

Essential

• Minimum 4 years of experience in Key Account Management, National Account Management, or Trade Marketing within Beauty, Cosmetics, Personal Care, or Premium FMCG.
• Proven track record of managing strategic retail customers such as Douglas, ICI Paris XL, Etos, DA, and similar accounts.
• Strong experience with annual negotiations, Joint Business Planning (JBP), promotional planning, assortment management, and commercial forecasting.
• Entrepreneurial mindset with a strong sense of ownership.
• High energy and a results‑driven attitude.
• Hands‑on experience with Retail Media Networks and omnichannel customer activation.
• Experience in developing and executing Point of Sale (POS) materials, in‑store visibility programs, and promotional campaigns.
• Pragmatic, solution‑oriented, and capable of managing day‑to‑day business challenges.
• Fluent in both written and spoken Dutch and English.
• German language skills are a strong advantage, particularly within an international Benelux or DACH organization.

Preferred

• Experience with marketplaces such as Bol.com.

What We Offer

This is a unique opportunity to make a real impact. You will join the End Consumer Channel Team, whose mission is to accelerate growth in the channels where consumers purchase our products. You will be at the forefront of this dynamic and strategically important channel.

You will work with leading beauty brands in a fast‑paced, entrepreneurial environment on the 37th floor in the heart of Rotterdam. Wella Company offers a vibrant workplace with a high degree of autonomy, allowing you to make your mark and take the next step in your career.

About Wella Company

Wella Company is one of the world's leading beauty companies, home to a family of iconic brands including Wella Professionals, Sebastian Professional, OPI, Nioxin, and ghd.

With approximately 6,000 employees worldwide and a presence in more than 100 countries, Wella Company and its brands empower consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, we inspire beauty professionals, engage communities, delight consumers, and deliver sustainable growth for our stakeholders.