Key Account Manager - End Consumer Channel Team

Wella Operations US LLC; Zuid-Holland; Hybrid; EUR 60,000 - 80,000; Full time

Job summary

Wella Company in the Netherlands is seeking a Key Account Manager to lead the End Consumer Channel Team for the Benelux region, with end-to-end ownership of a portfolio of customers and partnerships with strategic e-tailers and retailers.

Based in Rotterdam with a hybrid work arrangement, you will develop account plans, drive revenue and margin targets, and collaborate with Finance and Trade Marketing to accelerate omnichannel growth.

Qualifications

• Minimum 4 years in Key Account Management, National Account Management, or Trade Marketing in Beauty or Premium FMCG.
• Proven track record with strategic retailers such as Douglas, ICI Paris XL, Etos, and DA.
• Experience with annual negotiations, JBP, promotional planning, assortment management, and forecasting.
• Fluent in Dutch and English; German is a plus.

Responsibilities

• Develop and execute account plans.
• Monitor and analyze sales data, customer behavior, and market trends.
• Drive revenue and margin targets for key accounts.
• Build and strengthen relationships with e-tailers and retailers.
• Manage P&L from gross sales to net revenue.
• Negotiate commercial terms and contracts.
• Plan activations and campaigns with cross-functional teams.
• Enhance online and in-store brand experience.
• Support End Consumer Channel team objectives.

Skills

Key Account Management

National Account Management

Trade Marketing

Joint Business Planning

Promotional planning

Forecasting

Omnichannel activation

Dutch language

English language

Job description

Key Account Manager - End Consumer Channel Team

Location: ZH, NL

Work Arrangement: Hybrid

Position Title: Key Account Manager – End Consumer Channel Team

Reports to: Associate Director BNL ECC

ABOUT THE ROLE

We are looking for a Key Account Manager to strengthen our End Consumer Channel Team in the Benelux region. In this role, you will be responsible for managing the business and partnerships with strategic e-tailers and retailers. You will have end-to-end ownership of a portfolio of customers.

You combine strong customer leadership with outstanding execution capabilities and a deep understanding of the Dutch beauty retail landscape. The successful candidate will drive the expansion of our brands by further developing relationships with key customers such as Wehkamp, ICI Paris XL, DA, and Plein.nl.

Using your entrepreneurial mindset and strong sense of ownership, you will acquire new customers and accelerate our e-commerce and in-store activities. You will also work closely with Finance and the Trade Marketing team. This is a role where your vision, influence, and leadership can truly make an impact.

WHAT YOU WILL DO

In this role, you will be responsible for:

• Developing and executing account plans.
• Monitoring, analyzing, and reporting sales data, customer behavior, and market trends to identify growth opportunities.
• Actively contributing to the achievement of revenue and margin targets for your customers.
• Building and strengthening relationships with key e-tailers and retailers.
• Managing the P&L from gross sales to net revenue to drive growth and profitability.
• Negotiating commercial terms and contracts.
• Managing customer budgets and reporting to Finance.
• Planning and executing customer activations and campaigns in line with brand strategy, in collaboration with internal stakeholders.
• Improving conversion and brand experience both online and in-store, together with the Trade Marketing team.
• Contributing to the ambitious objectives of the End Consumer Channel team.

WHAT WE WANT YOU TO BRING ALONG

We are looking for candidates with the following qualifications:

• Minimum 4 years of experience in Key Account Management, National Account Management, or Trade Marketing within Beauty, Cosmetics, Personal Care, or Premium FMCG.
• Proven track record of managing strategic retail customers such as Douglas, ICI Paris XL, Etos, DA, and similar accounts.
• Strong experience with annual negotiations, Joint Business Planning (JBP), promotional planning, assortment management, and commercial forecasting.
• Entrepreneurial mindset with a strong sense of ownership.
• High energy and a results-driven attitude.
• Hands‑on experience with Retail Media Networks and omnichannel customer activation.
• Experience in developing and executing Point of Sale (POS) materials, in‑store visibility programs, and promotional campaigns.
• Pragmatic, solution‑oriented, and capable of managing day‑to‑day business challenges.
• Fluent in both written and spoken Dutch and English.
• German language skills are a strong advantage, particularly within an international Benelux or DACH organization.

Preferred

• Experience with marketplaces such as Bol.com.

WHAT WE OFFER

This is a unique opportunity to make a real impact. You will join the End Consumer Channel Team, whose mission is to accelerate growth in the channels where consumers purchase our products. You will be at the forefront of this dynamic and strategically important channel.

You will work with leading beauty brands in a fast‑paced, entrepreneurial environment on the 37th floor in the heart of Rotterdam. Wella Company offers a vibrant workplace with a high degree of autonomy, allowing you to make your mark and take the next step in your career.

Wella Company is one of the world’s leading beauty companies, home to a family of iconic brands including Wella Professionals, Sebastian Professional, OPI, Nioxin, and ghd.

With approximately 6,000 employees worldwide and a presence in more than 100 countries, Wella Company and its brands empower consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, we inspire beauty professionals, engage communities, delight consumers, and deliver sustainable growth for our stakeholders.