Junior Digital Marketing Specialist - Organic Growth

Picnic; Amsterdam; On-site; EUR 30,000 - 45,000; Full time

Benefits offered by this job

Fresh lunch

Health insurance discount

Bike plan

Relocation support

Learning & development

Pension plan

Job summary

Picnic is seeking an early-career digital marketer to grow our website and organic search channels. You’ll join an international team, learning to drive organic growth, content strategy, and website optimization while gaining hands-on experience in digital analytics.

The role focuses on understanding how people find and choose Picnic online, with opportunities to work across content creation, SEO, and performance metrics in a fast-paced e-commerce environment.

Qualifications

• MSc in Business Administration, Marketing or equivalent.
• Up to 1 year of hands-on digital marketing experience.
• Fluent in Dutch and English; French or German is a plus.
• Strong analytical mindset with data and performance metrics.
• Proficient with Google Sheets, Excel or other data tools.

Responsibilities

• Research how customers discover brands online and identify opportunities for Picnic to reach them with useful and relevant content.
• Help increase Picnic’s visibility across Google search and AI search.
• Work with developers, designers and copywriters to implement improvements to our website.
• Help optimize existing pages and develop new content that is useful for our customers.
• Use tools such as Google Analytics, Google Search Console and Semrush to measure results and identify opportunities.
• Come up with ideas, test them, analyze results, and apply learnings to improve the next iteration.

Skills

Analytical mindset

Data analysis

English fluency

Dutch fluency

Teamwork

AI in marketing

Education

MSc in Business Administration/Marketing

Tools

Google Sheets

Google Analytics

Google Search Console

Semrush

Excel

Job description

Picnic is seeking an early-career digital marketer to grow our website and organic search channels. You’ll join an international team, learning to drive organic growth, content strategy, and website optimization while gaining hands-on experience in digital analytics.

The role focuses on understanding how people find and choose Picnic online, with opportunities to work across content creation, SEO, and performance metrics in a fast-paced e-commerce environment.