Business Manager - Digital Store & Growth

Picnic; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Fresh lunch, coffee, and snacks

Health insurance discount & bike plan

Learning & development opportunities

25 holidays

Travel expenses coverage

Pension plan

Provided phone and laptop

Job summary

A leading grocery tech company is seeking a Business Manager - Digital Store & Growth in Amsterdam. This role involves taking ownership of marketing projects, leveraging data-driven insights to enhance the app experience, and collaborating with multiple teams to execute successful campaigns. Candidates should hold an MSc, have up to 4 years in a relevant field, and be fluent in English. Picnic provides various perks including health insurance discounts, fresh lunches, and learning development opportunities.

Qualifications

• You’re finishing (or just finished) your MSc in a relevant field.
• Up to 4 years in a commercial or analytical role within FMCG or retail.
• Confident using Excel and dashboards for decision-making.
• Fluent in English; knowledge of Dutch, German, or French is a plus.

Responsibilities

• Plan and execute in-app campaigns to ensure product availability.
• Develop and execute compelling promotions to drive sales.
• Collaborate with teams to deliver an inspiring app experience.
• Analyze data to optimize app features and promotions.
• Manage cross-functional projects to drive growth.

Skills

Street smartness

Creativity

Commercial drive

Data-driven decision making

Natural collaboration and communication

Education

MSc in Business Administration, Economics, Analytics, Communication or a related field

Tools

Salesforce

Selligent

Marketing automation platforms

Job description

In a nutshell

What’s it like to work on the fastest-growing online supermarket app in Europe? At Picnic, we’re redefining grocery shopping, and we want you to help shape the way millions of customers experience it. 🥑🥐🍎

As a Business Manager - Digital Store & Growth, you’ll join our Consumer Track, designed for ambitious graduates ready to kick off their careers with real ownership. From day one, you’ll be matched to one of our core teams, based on your strengths, interests, and mindset.

We have several exciting opportunities in the following areas:

• Homepage: Plan and execute in-app campaigns, ensure high product availability, and optimize the digital store by showing the best products & seasonal highlights to inspire customers daily.
• Promotion: Develop and execute compelling promotions that drive engagement and sales.
• Meals: Create appealing recipe app campaigns, targeted at different audiences, from busy families to weekend chefs, ensuring high adoption rates and recipe sales.
• Campaigns: Plan and launch weekly marketing moments, from seasonal celebrations to product pushes.
• Partnerships: Collaborate with creators and influencers to grow brand reach and loyalty.

This is not a rotation program or internship. You’ll own your domain and become a marketing expert from day one, while shaping how millions of people discover, shop, and engage with food.

Tricks of the trade

Here’s what your day to day might look like:

• Collaboration: Collaborate with category managers, designers, copywriters, and tech teams to deliver a seamless, inspiring, and customer-first app experience.
• Analysis: Leverage data-driven insights to analyze customer behavior, optimize app features, fine-tune pricing, and create irresistible promotions.
• Innovation: Stay ahead of market trends, customer needs, and competitor strategies to innovate and continually enhance our store’s offerings.
• Optimization: Develop and refine tools and processes to boost the efficiency, accuracy, and impact of our commercial activities.
• Projects: Manage cross-functional projects spanning marketing, customer experience, and operational excellence to drive growth and deliver maximum value to customers.

Each team is unique, but they all offer the same thing: meaningful ownership, clear goals, and space to grow into your full potential!

Your superpowers

You bring the right mix of street smartness, creativity, and commercial drive, ready to own challenges and grow fast.

• You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics, Communication or a related field.
• Up to 4 years of experience in a commercial, analytical, or product-focused role within FMCG or retail.
• Confident using data to drive decisions - Excel and dashboards don’t scare you.
• Able to think analytically, act practically, and iterate fast.
• You’re a natural collaborator and communicator, not afraid to own your projects across teams and stakeholders.
• You’re fluent in English (bonus for Dutch, German or French!)
• You have love for food, retail, tech - or all three!
• Bonus: Experience with tools like Salesforce, Selligent, or marketing automation platforms.

This is the start of a real career - not just a job or a rotation. You’ll build, learn, and grow with a team that thrives on doing things differently.

Note: This is not a one-time hire. We’re hiring for this role throughout the year as part of our ongoing growth and expansion.

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully‑fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent‑to‑own a new (e)bike at a discounted rate.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.