SEO Specialist

DeepCamp; Amsterdam; Hybrid; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Fresh Lunch and snacks

Health insurance discount

Bike plan

Pension plan

Phone and laptop provided

25 holidays

Job summary

Picnic is seeking an SEO Specialist in Amsterdam who is passionate about optimizing websites for search performance and tackling technical SEO challenges. You will work with an international team to grow Picnic's website as a core customer acquisition channel.

You will launch strategies, conduct keyword research, optimize content, collaborate with developers and designers, monitor performance with SEO tools, and report on progress; fluency in English is required, Dutch/German/French a plus.

Qualifications

• MSc degree in a relevant field.
• Up to 2 years SEO experience in an international environment.
• Strong technical SEO knowledge (site architecture, crawl management, structured data, mobile-first indexing).
• Hands-on with SEO tools: Google Analytics, Google Search Console, SEMrush, Screaming Frog.
• Familiar with Content Management Systems and making technical changes on websites.
• Fluency in English; Dutch/German/French language skills are a plus.

Responsibilities

• Launch SEO strategies to grow organic traffic and rankings.
• Conduct in-depth keyword research for opportunities and intent.
• Optimize technical SEO including site architecture, crawlability and page speed.
• Collaborate with developers, UX/UI designers and content teams on changes.
• Monitor performance with SEO tools and provide regular reports.

Skills

SEO experience

Technical SEO

Site architecture

Structured data

Mobile-first indexing

Google Analytics

Google Search Console

SEMrush

Screaming Frog

CMS changes

English fluency

Dutch/German/French fluency

Analytical skills

Communication & teamwork

Attention to detail

Education

MSc. degree in Marketing, Business Administration, Analytics or similar

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Content Management Systems

Job description

In a nutshell Picnic is looking for an SEO Specialist who's passionate about optimizing websites for better search performance, understands the complexity of technical SEO, and has the drive to implement impactful changes. If you enjoy working in an international team and are excited to grow the Picnic website to our main customer acquisition channel, we’d love to hear from you!

Tricks of the trade

• Launch SEO strategies: Create and execute SEO strategies tailored to increase organic traffic and improve search engine rankings.
• SEO research: Conduct in-depth keyword research to identify opportunities and ensure content is optimized for search intent and relevance.
• Technical SEO optimization: Analyze and enhance the technical aspects of our website, including site architecture, crawlability, indexability, and page speed.
• Close collaboration: Work closely with web developers and UX/UI designers to implement technical SEO changes and ensure website best practices are followed.
• Content optimization: Collaborate with the content team to optimize & implement content for search engines while maintaining brand tone and user engagement.
• Performance monitoring: Utilize SEO tools to monitor performance, track keyword rankings, analyze backlinks, and identify improvement areas.
• Reporting: Provide regular reports on organic search performance and recommend strategies for improvement.

Your superpowers

• MSc. degree in Marketing, Business Administration, Analytics or similar
• Up to 2 years of experience as SEO Specialist in an international environment
• Deep understanding of technical SEO, including site architecture, crawl management, structured data, and mobile-first indexing
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush and Screaming Frog
• Ability to make and implement technical changes directly on websites (experience with Content Management Systems)
• Fluency in either Dutch, German or French is required, next to fluency in English
• Strong analytical skills with the ability to interpret complex data, identify trends, and apply them to SEO strategies
• Excellent communication and teamwork skills to collaborate effectively with cross-functional teams, including developers, designers, and content creators
• Self-motivated with a keen eye for detail and a passion for improving website performance and user experience

Picnic Perks

• Fresh Lunch, coffee, and snacks Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
• Health insurance discount & bike plan We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month’s rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.