Senior Digital PR & Organic Growth Lead

Picnic; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Fresh Lunch & snacks

Health insurance discount

Bike plan

Learning & development

Job summary

Picnic is seeking a Digital PR Specialist to lead storytelling and earned media campaigns for the online grocery brand. You will craft narratives from customer insights, products, and data, and collaborate with SEO, data, and brand teams to drive organic growth.

You will build relationships with journalists, publishers, and creators, turning trends into newsworthy stories while boosting Picnic’s authority online.

Qualifications

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or Business.
• Proven ability to craft compelling narratives and campaigns.
• Experience with media outreach and PR for consumer brands.

Responsibilities

• Create stories from insights and data to earn media coverage.
• Build relationships with journalists, editors, and digital publishers.
• Collaborate with SEO to earn backlinks and brand mentions.

Skills

Native Dutch

Fluent English

Storytelling

Media outreach

Data-driven storytelling

Education

Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or Business

Tools

Google Search Console

Semrush

Job description

Picnic is seeking a Digital PR Specialist to lead storytelling and earned media campaigns for the online grocery brand. You will craft narratives from customer insights, products, and data, and collaborate with SEO, data, and brand teams to drive organic growth.

You will build relationships with journalists, publishers, and creators, turning trends into newsworthy stories while boosting Picnic’s authority online.