International Sales Enablement Lead – Growth & Efficiency

RB Global, Inc.; Netherlands; On-site; EUR 110,000 - 150,000; Full time

Job summary

RB Global, Inc. is seeking a Senior Manager, Sales Effectiveness International to guide sales leaders across EMEA on effective execution, programs, and productivity improvements.

You will partner with RSMs and the Global Sales Effectiveness team to rollout enablement initiatives and define action plans. The role emphasizes coaching, CRM optimization, data-driven decision making, and collaboration with Marketing, HR, and Finance to align regional efforts with global best practices and drive

Qualifications

• 8+ years of experience in targeted sales within a matrixed, international organization.
• 2+ years of experience leading a team.
• Experience with PC/database & CRM.
• Strong problem-solving and analytical abilities with creative solutions.
• Excellent interpersonal and leadership skills and ability to guide team to success.
• Ability to multi-task with attention to detail in a fast-paced environment.

Responsibilities

• Partner with Sales and Operations leaders to design, implement, and evaluate sales execution strategies, processes, and action plans that support business objectives, improve sales effectiveness, and focus on KPI Total Selling Time for Territory Managers (TMs).
• Collaborate with Regional Sales Managers to drive GTV growth, acquire new business, reduce customer attrition, increase market share, and improve the allocation of selling time toward high-value customer activities.
• Lead continuous improvement of the Go-to-Market strategy by identifying actionable insights (based on data), eliminating non-value-added activities, and optimizing sales processes to maximize customer-facing time and growth opportunities.
• Support territory optimization, coverage planning, and pipeline management to ensure Territory Managers focus on the highest-value opportunities, improving revenue generation and Total Selling Time.
• Drive CRM optimization and adoption across the sales organization, ensuring consistent and effective use of CRM and digital sales tools in alignment with the global One CRM strategy to enhance sales productivity, customer engagement, and data-driven decision-making.
• Collaborate with the Global Sales Effectiveness team to implement enterprise-wide sales initiatives within the EMEA region.
• Assist with database deployment and complete prioritization and commercialization of Go-to-Market efforts.
• Partner with Marketing and Sales teams to leverage data, analytics, and forecasting tools to identify growth opportunities and prioritize resources
• Work closely with HR, Sales Training, and Global Sales Effectiveness to design and deliver programs that support sales competency development and retention of top talent.
• Support the rollout of training programs, onboarding, and ongoing sales skills development to strengthen team capability and performance.
• Collaborate with senior leadership to ensure consistency in execution across markets and alignment with global best practices.
• Collaborate with cross-functional teams on the design and implementation of regional sales incentive plans

Skills

Sales leadership

Sales enablement

CRM proficiency

Data analysis

Cross-functional collaboration

People management

Job description

RB Global, Inc. is seeking a Senior Manager, Sales Effectiveness International to guide sales leaders across EMEA on effective execution, programs, and productivity improvements.

You will partner with RSMs and the Global Sales Effectiveness team to rollout enablement initiatives and define action plans. The role emphasizes coaching, CRM optimization, data-driven decision making, and collaboration with Marketing, HR, and Finance to align regional efforts with global best practices and drive