Intern - SEO

adidas; Amsterdam; Hybrid; EUR 12,000 - 15,000; Part time

Benefits offered by this job

Monthly €1,200 gross allowance

Hybrid work arrangement

Job summary

adidas seeks an SEO Intern at its Amsterdam HQ to join the EU eCommerce SEO team, supporting content creation and localization, landing page development, and Digital PR to boost adidas.com visibility across Europe.

You will gain hands-on experience with SEO tools, data analysis, and cross-functional collaboration in a fast-paced global sports company, while learning online and offline marketing skills.

Qualifications

• Enrolled as a fulltime student for the entire duration of the internship.
• Studying in the field of Business or equivalent.
• Available for the full internship period 01/02/2027 - 31/07/2027.
• Comfortable working in English, both speaking and writing.
• Interest in Digital Marketing, search and AI.
• Basic knowledge of Google and LLMs like ChatGPT.
• Passion for sport and/or an active lifestyle.

Responsibilities

• Assist with onsite and offsite activities such as content creation and localization, landing page creation, Digital PR and content marketing.
• Support the preparation of reports and analysis to showcase the impact of SEO and GEO initiatives and help guide business decision making.
• Help maintain or improve the organic performance of adidas.com in Europe.
• Gain hands-on exposure to all eCom functions, Digital PR, Sports Marketing and working with external digital agencies.
• Develop skills such as using SEO tools like Google Keyword Planner, data analysis and communicating SEO initiatives to the wider business.
• Build confidence working in an international team.

Skills

Digital Marketing

SEO/SEM basics

AI interest

English proficiency

Education

Business or equivalent

Tools

Google Keyword Planner

ChatGPT

Job description

Are you passionate about the sports industry? Ever wondered what it takes to power a global icon like adidas? Join the Three Stripes family at our Amsterdam headquarters and get a front-row seat to the business behind the brand. We’re looking for curious students who are eager to learn, innovate, and experience firsthand how we change lives through sport.

YOUR INTERNSHIP ROLE

As an SEO Intern, you will be part of the SEO team in EU eCommerce, a group that plays a key role within adidas by driving traffic and sales to adidas.com in Europe. The team works closely with eCommerce stakeholders and is involved in maximizing visibility for adidas products in Google and Large Language Models (LLMs) like ChatGPT contributing directly to adidas’ overall success.

WHAT YOU’LL DO & LEARN

• Assisting with onsite and offsite activities such as content creation and localization, landing page creation, Digital PR and content marketing.
• Supporting the preparation of reports and analysis to showcase the impact of SEO and GEO initiatives and help guide business decision making.
• Helping maintain or improve the organic performance of adidas.com in Europe.
• Gain hands-on exposure to all eCom functions, Digital PR, Sports Marketing and working with external digital agencies.
• Develop skills such as using SEO tools like Google Keyword Planner, data analysis and communicating SEO initiatives to the wider business.
• Build confidence working in an international team

WHAT WOULD MAKE YOU A MATCH

• Enrolled as a fulltime student for the entire duration of the internship
• Studying in the field of Business or equivalent
• Available for the full internship period 01/02/2027 - 31/07/2027
• Comfortable working in English, both speaking and writing.
• Motivated to learn, curious, and open to feedback
• Interest in Digital Marketing, search and AI.
• Basic knowledge of Google and LLMs like ChatGPT
• Passion for sport and/or an active lifestyle

WHAT’S IN IT FOR YOU

• A structured learning experience in a global, fast paced sports company
• Hands-on exposure that helps you grow your skills and business knowledge, working with cross functional teams
• Structured training and development, including access to LinkedIn Learning, language training, and the adidas Learning Portal
• Mentorship, networking opportunities, and participation in employee resource groups
• Be part of our vibrant Amsterdam office and get involved in events, special guests' visits, educational workshops, sports activities, volunteering opportunities, and selected adidas-sponsored events
• An international intern community and collaborative work environment
• An inspiring campus with canteens, cafés, reflection rooms, and extensive sports facilities, including an onsite free gym
• Employee discounts on adidas products
• Monthly gross allowance: €1,200
• Flexible and agile working arrangements (40% home office possible)

INTERNSHIP CONDITIONS

• Start Date - End Date: Feb 1st - Jul 31st
• Duration: 6 months
• Working hours: 39 hours per week (full-time)
• Contract type: Internship (student status required throughout)
• Holidays: 10 days during the internship
• Location: Hoogoorddreef 9A, 1101 BA Amsterdam, The Netherlands
• Transportation costs: Covered by adidas

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.