Intern - Content Publishing

adidas; Amsterdam; Hybrid; EUR 13,000 - 16,000; Full time

Benefits offered by this job

Monthly gross allowance: 1,200€

Employee discounts

Onsite gym

Hybrid/ Flexible work

Job summary

adidas in Amsterdam offers a Content Publishing Intern role within the EU Content Publishing team, part of the eCommerce Store Operations department. You will help publish digital content and campaigns across adidas.com and the adidas apps, collaborating with Digital Activation, Consumer Experience, Digital Merchandising and Digital Product teams.

You’ll gain hands-on exposure to ecommerce operations and campaign execution, learn digital marketing basics, and work with tools like Confluence and

Qualifications

• Enrolled as a full-time student for the entire internship.
• Studies in Communications, Journalism, Media Studies, Digital Media, Marketing, IT, or related fields.
• Available for Feb 1, 2027 to Jul 31, 2027.
• Comfortable in English (spoken and written).
• Basic knowledge of Microsoft Office tools (Excel and PowerPoint).
• Experience publishing digital content or maintaining websites, blogs, or digital channels is a plus.
• Familiar with Confluence and Jira is a plus.

Responsibilities

• Assist in executing global digital campaigns.
• Support local brand campaigns and experiences.
• Maintain campaign operations processes, documentation, and reporting tools.
• Collaborate on process improvement initiatives for efficiency.
• Drive an AI automation project with proof-of-concept ideas and recommendations.

Skills

Content publishing

Confluence

Jira

Microsoft Excel

PowerPoint

Education

Communications related studies

Journalism

Media Studies

Digital Marketing

Information Technology

Tools

Excel

PowerPoint

Job description

Are you passionate about thesports industry?Ever wondered what it takes to power a global icon like adidas? Join theThree Stripes familyat our Amsterdam headquarters and get a front-row seat to the business behind the brand.We’relooking for curious students who areeager to learn, innovate, and experience firsthand how we change lives through sport.

YOUR INTERNSHIP ROLE

As a Content Publishing Intern, you will be part of the EUContent Publishing team within the eCommerce StoreOperations department, a group that plays a key role within adidas by driving the execution, publishing, and optimization of digital content and campaigns across adidas.com and the adidas apps. The team works closely with Digital Activation, Consumer Experience, Digital Merchandisingand Digital Productteams and is involved in seasonal campaign launches, quality assurance, site experience enhancements, promotional activities, and process andtechnicalimprovement initiatives, contributing directly to adidas' overall success.

WHAT YOU’LL DO & LEARN

Assisting in the execution of specific global digital campaigns.

Supporting theimplementation of local brand campaigns and experiences.

Helpingmaintainand improve campaign operations processes, documentation, and reporting tools.

Collaborating with team members on process improvement initiatives aimed at increasing operational efficiency.

Drive a dedicated AI automation project by identifying opportunities where AI tools can improve our workflows, researching automation solutions, creating proof-of-concept ideas, and presenting recommendations to the team.

Gain hands-on exposure to eCommerce operations, content management, and campaign execution within a global organization, with opportunities to learn about digital marketing, consumer experience, and campaign analytics through cross-functional collaboration.

Develop skills such asprioritization, communication, stakeholder management, analytical thinking, and problem solving.

Build confidence working in an international team.

WHAT WOULD MAKE YOU A MATCH

Enrolled as a fulltimestudentfor the entire duration of the internship

StudyingCommunication, Journalism, Media Studies, Digital Media, Marketing, Information Technology, or a related field.

Available for the full internship period 01/02/2027 - 31/07/2027

Comfortable working in English, both speaking and writing.

Motivated to learn, curious, and open to feedback.

Strong interest in digital content, storytelling, consumer experiences, and how content is delivered across digital platforms.

Basic knowledge of Microsoft Office tools (especially Excel and PowerPoint).

Experience publishing digital content or maintaining websites, blogs, or digital channels is an advantage.

Familiarity with collaboration and project management tools such as Confluence and Jira is a plus.

Passion for sport and/or an active lifestyle.

WHAT’S IN IT FOR YOU

A structured learning experience in a global,fast pacedsports company

Hands-onexposure that helps you grow your skills and business knowledge, working withcross functionalteams

Structured training and development, including access to LinkedIn Learning, language training, and the adidas Learning Portal

Mentorship, networking opportunities, and participation in employee resource groups

Be part of our vibrant Amsterdam office and get involved in events, specialguests'visits, educational workshops, sports activities, volunteering opportunities, and selected adidas-sponsored events

An international intern community and collaborative work environment

An inspiring campus with canteens, cafés, reflection rooms, and extensive sports facilities, including anonsitefree gym

Employee discounts on adidas products

Monthly gross allowance: 1.200,00€

Flexible and agile working arrangements (40% home office possible)

INTERNSHIP CONDITIONS

Start Date - End Date: Feb 1st - Jul 31st

Duration: 6 months

Working hours: 39 hours per week (full-time)

Contract type: Internship (student status required throughout)

Holidays: 10 days during the internship

Location: Hoogoorddreef9A, 1101 BA Amsterdam, The Netherlands

Transportation costs: Covered by adidas

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.