Head of Marketing

EDGE Amsterdam

Amsterdam

Hybrid

EUR 100,000 - 140,000

Full time

9 days ago

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Benefits offered by this job

Opportunities for personal development

Daily healthy and diverse lunch (tax)

25 Days of holiday leave and 3 days

8% Holiday allowance

Pension plan and additional employee保险

Annual performance-based bonus scheme

Commuting allowance

Laptop and a mobile phone

Regular Edge events

Job summary

EDGE Amsterdam seeks a strategic Brand Director to lead brand strategy across markets including the Netherlands, Germany, the UK, and expanding Europe. You will manage an in-house team of 3 FTE in Amsterdam and coordinate with external agencies to shape identity, messaging, and thought leadership.

The role requires +8 years marketing experience, leadership, PR, and fluency in English and Dutch; knowledge of real estate is a plus.

Qualifications

Master's degree in business or marketing.
+8 years of marketing experience, +2 in a similar role (must).
Experience in Real Estate (beneficial).
Leadership experience and skills (must).
PR experience (must).
Strong written and oral skills in English and Dutch language (must), German language skills (beneficial).
< 1 hour commute to our office in Amsterdam (south-axle).

Responsibilities

Lead brand strategy and management across markets, shaping identity and equity.
Oversee external communications, media relations, and PR.
Drive brand visibility across channels including website, SEO, GEO, social media, blog, and campaigns.
Develop and oversee integrated marketing campaigns to support leasing, investment, and business development targets.
Contribute to internal communications and act as cultural ambassador for the Edge brand.
Lead in-house branding team and coordinate with external agencies and freelancers.
Align brand strategy across the Netherlands, Germany, the UK, and expanding European markets; manage budgets.

Skills

Marketing leadership

Brand strategy

PR experience

English & Dutch fluency

Cross-cultural leadership

Education

Master's degree in business or marketing

Real estate knowledge (beneficial)

Job description

Who are we?

We are a fast-growing real estate developer and investor, changing the world for the better. One building at a time. Joining Edge means joining a high-energy team of more than 100 professionals that together redefine the real estate industry on a daily basis. We are product owners, developers, engineers, business strategists and cloud architects. All working towards our greatest goal: serving the world with better buildings. Because we strongly believe buildings can be sustainable & healthy, while at the same time being incredibly cool.

What is amazing about this job?

Your mission will be to continuously develop Edge's brand strategy leveraging its strong DNA and developing our new positioning in the market. Our Edge vision, mission and purpose will need to be translated into creative and strategic marketing and PR execution to support the HQ and all our projects across all countries. You will become a trusted advisor to the management of Edge by providing support through fast-changing situations and challenging his thinking where appropriate and manage an enthusiastic, international team based in Amsterdam (3 FTE) as well as several agency partnerships.

Responsibilities

BRAND STRATEGY & MANAGEMENT
As trusted advisor on all brand, communications, and PR matters, you own the complete brand strategy across every market: positioning, identity, visual systems, tone of voice, and brand equity. Together with your team, you set the standard for how Edge is perceived by tenants, investors, and talent globally. You represent Edge externally, contributing to industry conversations and positioning Edge as a thought leader in sustainable real estate.
COMMUNICATIONS & PR
You lead all external communications, media relations, and PR across Edge's markets. You build and manage relationships with press, industry influencers, and key organisations such as the World Economic Forum, and ULI. You also act as a trusted communications advisor for the Executive Committee and senior leadership on high-stakes reputational topics.
BRAND VISIBILITY & CONTENT
You drive brand visibility across every channel and format from OOH activations and advertising to organic content, digital campaigns, and owned media. You oversee all channels: website, SEO, GEO, social media, blog, and campaigns at both project and corporate level. You actively leverage AI tools in your team to accelerate content production, improve targeting, and stay ahead of emerging trends, monitoring performance across all channels to maximise reach and impact.
CAMPAIGNS & PERFORMANCE MARKETING
You develop and oversee integrated marketing campaigns at project and corporate level, directly supporting leasing, investment, and business development targets. You ensure all activity drives measurable commercial outcomes through performance marketing principles.
INTERNAL COMMUNICATIONS
You play a role in internal communications, including internal conversations, town halls and the annual report, acting as a cultural ambassador for the Edge brand internally and ensuring leadership messaging is consistent, compelling, and on-brand. You foster a strong brand culture from within, ensuring every team member understands and embodies the Edge identity.
TEAM & AGENCY LEADERSHIP
You continuously build, lead, and develop an in-house branding team, fostering a high-performance culture. You manage and direct a network of external agencies and freelancers, ensuring quality, efficiency, and strategic alignment across all workstreams.
MULTI-MARKET LEADERSHIP & BUDGET OWNERSHIP
You set and align brand strategy across the Netherlands, Germany, the UK, and Edge's expanding European markets. You own and manage marketing budgets, ensuring investment is allocated strategically to maximise business impact. You drive cross functional and cross-country alignment, ensuring brand and commercial goals move in lockstep.

Skills /Qualifications

Master's degree in business or marketing
+8 years of marketing experience, +2 in a similar role (must)
Experience in Real Estate (beneficial)
Leadership experience and skills (must)
PR experience (must)
Strong written and oral skills in English and Dutch language (must), German language skills (beneficial)
< 1 hour commute to our office in Amsterdam (south-axle)

Personality of our ideal candidate

The ability to combine market and customer insights with thought leadership, timely execution, and a long-term strategy focus
Deep credibility and trustworthy personality
Extraordinary communicator who thrives in a collaborative environment
Hands-on, proactive, and data-informed approach coupled with an established, rigorous, and sophisticated testing philosophy and willingness to take calculated risks
High energy, can do and result driven attitude
Able to cope with time pressure and dynamic surroundings

Benefits at Edge