Global Brand Lead for Sustainable Real Estate

EDGE Amsterdam; Amsterdam; Hybrid; EUR 100,000 - 140,000; Full time

Benefits offered by this job

Opportunities for personal development

Daily healthy and diverse lunch (tax)

25 Days of holiday leave and 3 days

8% Holiday allowance

Pension plan and additional employee保险

Annual performance-based bonus scheme

Commuting allowance

Laptop and a mobile phone

Regular Edge events

Job summary

EDGE Amsterdam seeks a strategic Brand Director to lead brand strategy across markets including the Netherlands, Germany, the UK, and expanding Europe. You will manage an in-house team of 3 FTE in Amsterdam and coordinate with external agencies to shape identity, messaging, and thought leadership.

The role requires +8 years marketing experience, leadership, PR, and fluency in English and Dutch; knowledge of real estate is a plus.

Qualifications

• Master's degree in business or marketing.
• +8 years of marketing experience, +2 in a similar role (must).
• Experience in Real Estate (beneficial).
• Leadership experience and skills (must).
• PR experience (must).
• Strong written and oral skills in English and Dutch language (must), German language skills (beneficial).
• < 1 hour commute to our office in Amsterdam (south-axle).

Responsibilities

• Lead brand strategy and management across markets, shaping identity and equity.
• Oversee external communications, media relations, and PR.
• Drive brand visibility across channels including website, SEO, GEO, social media, blog, and campaigns.
• Develop and oversee integrated marketing campaigns to support leasing, investment, and business development targets.
• Contribute to internal communications and act as cultural ambassador for the Edge brand.
• Lead in-house branding team and coordinate with external agencies and freelancers.
• Align brand strategy across the Netherlands, Germany, the UK, and expanding European markets; manage budgets.

Skills

Marketing leadership

Brand strategy

PR experience

English & Dutch fluency

Cross-cultural leadership

Education

Master's degree in business or marketing

Real estate knowledge (beneficial)

Job description

EDGE Amsterdam seeks a strategic Brand Director to lead brand strategy across markets including the Netherlands, Germany, the UK, and expanding Europe. You will manage an in-house team of 3 FTE in Amsterdam and coordinate with external agencies to shape identity, messaging, and thought leadership.

The role requires +8 years marketing experience, leadership, PR, and fluency in English and Dutch; knowledge of real estate is a plus.