Head of B2C Growth | Remote App Growth Leader

Jobgether SRL; Netherlands; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work from anywhere

Job summary

Partner company in the Netherlands is seeking a Head of B2C Growth to own the full growth engine, spanning acquisition, activation, retention, and lifetime value. You will shape multichannel strategies across search, paid social, email, push, web, and app, focusing on making the app the primary user channel.

You will lead data‑driven decisions, manage a growth budget, and collaborate closely with Product and Marketing to scale internationally in 2027–2028.

Qualifications

• Proven track record of growing B2C products across multiple channels and markets.
• Broad multichannel growth experience with ownership of acquisition and lifecycle channels.
• Experience driving app growth and long‑term retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention and LTV.
• Ability to connect product changes to measurable conversion improvements.
• Experience owning paid media budgets and ROI accountability.
• Hands‑on operator who can build strategies, launch campaigns, and analyze performance.

Responsibilities

• Define and execute B2C growth strategy across channels, markets, and budgets.
• Develop multichannel acquisition programs and optimize CPL, CAC, payback, and key metrics.
• Strengthen link between education content and high‑intent property searches.
• Make the mobile app a core growth channel and drive adoption and retention.
• Own the full user lifecycle from activation to lifetime value.
• Segment and nurture users via email, push, and in‑app messaging.
• Lead and develop paid media specialists and raise execution standards.
• Collaborate with Product and Marketing to prioritize conversion initiatives.
• Prepare growth infrastructure and playbooks for future scaling.
• Maintain direct contact with users and data to guide decisions.

Skills

B2C growth

Multichannel marketing

App growth

Lifecycle marketing

Paid media management

AI fluency (Claude)

Experimentation

Education

Bachelor’s degree preferred

Tools

Claude

Cowork

Code

Job description

Partner company in the Netherlands is seeking a Head of B2C Growth to own the full growth engine, spanning acquisition, activation, retention, and lifetime value. You will shape multichannel strategies across search, paid social, email, push, web, and app, focusing on making the app the primary user channel.

You will lead data‑driven decisions, manage a growth budget, and collaborate closely with Product and Marketing to scale internationally in 2027–2028.