B2C Growth Lead — App-First, Multichannel Growth

Lever, Inc.; Netherlands; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time contractor position

AI analytics stack access

Direct reporting to CPO

Autonomy

Job summary

Lever, Inc. in the Netherlands is seeking a Head of B2C Growth to own the full growth engine—from acquisition and activation to retention, reactivation, and lifetime value.

You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. You will lead a cross-functional growth team, manage budgets, and collaborate with Product and Marketing to scale efforts and build AI-powered playbooks for 2027 and

Qualifications

• Proven track record growing B2C products across channels and markets.
• Ownership of multiple acquisition and lifecycle channels.
• Experience driving app growth and long-term retention.
• Understanding of cohorts, lifecycles, segmentation, retention, LTV.
• Ability to connect product changes with conversion improvements.
• Experience owning paid media budgets and ROI accountability.
• Hands-on, autonomous, data-driven decision maker.
• Strong AI fluency with Claude and related tools.

Responsibilities

• Define and execute B2C growth strategy across channels and markets.
• Build and optimize multichannel acquisition programs with KPI tracking.
• Connect educational content to high-intent property searches.
• Make mobile app a core growth channel and drive migration from web to app.
• Own the full user lifecycle from activation to LTV.
• Manage database growth, segmentation, and reactivation campaigns.
• Design and run rapid experiments with measurable conclusions.
• Lead paid media specialists and raise execution standards.
• Collaborate with Product and nurturing teams to prioritize initiatives.
• Prepare growth for future international scaling and enable AI-driven workflows.
• Maintain direct data access for opportunity identification.

Skills

Multichannel growth

App growth

AI fluency

Paid media budgets

Data-driven decisions

Leadership

Experimentation

Analytics

Communication

English fluent

Education

Bachelor's degree preferred

Tools

Claude (Cowork/Code)

Mixpanel

HubSpot

Job description

Lever, Inc. in the Netherlands is seeking a Head of B2C Growth to own the full growth engine—from acquisition and activation to retention, reactivation, and lifetime value.

You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. You will lead a cross-functional growth team, manage budgets, and collaborate with Product and Marketing to scale efforts and build AI-powered playbooks for 2027 and