Head of Growth Amsterdam

Firsty; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

Firsty is seeking a seasoned Head of Growth to own our entire B2C user acquisition engine from Amsterdam. This is a hands-on, autonomous role with a blank canvas and no large team.

You will design growth loops, run paid and organic campaigns, analyze data, optimize CAC/ROAS/LTV, and work closely with product and engineering to ship growth features that boost retention and scale globally.

Qualifications

• At least 10+ years of senior growth or user acquisition experience.
• Proven track record in growth, performance marketing, or user acquisition.
• Deep knowledge of mobile app growth, consumer psychology, and scaling a global retail user base.
• Extreme autonomy and ability to operate as a one-person team.
• Fluency in English; based in/around Amsterdam with on-site work.

Responsibilities

• Own global B2C user acquisition strategy across paid, organic, and viral channels.
• Hands-on execution of campaigns on Meta, TikTok, Google, and in-app.
• Own funnel analytics and mobile attribution to optimize CAC, ROAS, CPI, and LTV.
• Design and run experiments on landing pages, onboarding flows, referrals, and viral incentives.
• Collaborate with product and engineering to ship growth features and maximize retention.

Skills

Growth strategy

Performance marketing

User acquisition

Mobile app growth

Data analytics

Autonomy

One-person army

Tools

AppsFlyer

Analytics tools

Job description

About Firsty
Firsty is reshaping the international roaming industry with the ambition of becoming the first telecom provider that consumers genuinely love. Founded by two Adyen alumni with a passion for building innovative, user-centric products, we are supported by investors who bring significant expertise and industry connections.

Role Overview

We are not looking for a manager who sits in meetings and delegates tasks. We are looking for a seasoned, autonomous Head of Growth who will single handedly own our entire B2C user acquisition engine from our office in Amsterdam.

You will have total freedom and a blank canvas, but very limited initial resources. This means you are the strategist and the executioner. You will design the growth loops, set up the campaigns, analyze the data, and build the funnel yourself. This is a full time, pure B2C role based on site. If your experience is primarily B2B or corporate heavy, this is not the right fit for you.

Key Responsibilities

You take end to end ownership of our global B2C user acquisition strategy across paid, organic, and viral channels.

Since you will not lead a team, you focus 100% on hands on execution. You personally launch and optimize performance marketing campaigns on Meta, TikTok, Google, and in app to drive efficient app installs.

You own the funnel analytics and mobile attribution via AppsFlyer or an equivalent tool to identify bottlenecks and optimize for CAC, ROAS, CPI, and LTV.

You design and execute fast paced experiments, ranging from landing pages and onboarding flows to referral programs and viral incentives.

Finally, you work directly with product and engineering to ship growth features and maximize retention.

Requirements

We require at least 10+ years of senior experience with a proven track record in growth, performance marketing, or user acquisition.

You possess true startup or scale up DNA and have thrived in fast paced consumer tech environments. Pure corporate experience will not work here, as you need to know how to build from scratch with limited resources.

Your expertise is 100% B2C, meaning you have deep knowledge of mobile app growth, consumer psychology, and scaling a global retail user base.

You possess extreme autonomy and are comfortable being a one person army. You don't need a playbook, you write it.

On a technical level, you have a strong command of paid social, mobile attribution tools, and data analytics. You test, measure, and iterate ruthlessly.

This is an on site position, so you must be based in or within commuting distance to Amsterdam. Fluency in English is required.

What We Offer

We offer high autonomy with unlimited freedom to experiment, execute, and make a massive global impact.

You will receive a competitive base salary aligned with your experience, combined with a performance reward that is directly bound to revenue growth.

You will be working alongside the core team from our central office in Amsterdam. This is your chance to disrupt a multi billion dollar industry alongside an ambitious, fast moving team.