Growth Lifecycle Lead - Self-Serve SaaS (EMEA)

Airwallex-; Amsterdam; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Airwallex in Amsterdam seeks a senior Growth Marketing leader to own lifecycle strategies for self-serve customers across EMEA. You’ll design end-to-end journeys, leverage AI-powered workflows, and partner with Product, Data, Marketing and regional teams to drive onboarding, activation and product adoption.

You'll lead digital channels, run evergreen campaigns, and champion data-driven experimentation to optimize conversion and expansion, while aligning regional growth with global frameworks.

Qualifikationen

• 5+ years of experience leading growth initiatives across the customer lifecycle.
• Experience in a product-led growth (PLG) environment with a customer-first mindset.
• Strong analytical skills to interpret campaign, product and behavioural data and develop data-backed recommendations.
• Experience working with high data volumes and communicating through data and analytics.
• Hands-on experience designing lifecycle or CRM programmes driving conversion, activation, retention and product adoption.
• Experience running A/B tests and applying structured experimentation to improve performance.
• Strong organisational skills and attention to detail for managing multiple initiatives.
• Clear, structured communication with cross-functional partners across Sales, Marketing and Data Science.
• Proactive, results-oriented approach in fast-paced environments.
• Bachelor’s degree.

Aufgaben

• Design end-to-end lifecycle journeys for self-serve customers in EMEA.
• Own digital channels for self-serve (email, push, in-app messaging) and optimize personalized engagement.
• Transform lifecycle strategies into high-performing campaigns and experiments.
• Take ownership of regional growth metrics and perform data-driven analyses.
• Lead a rapid experimentation roadmap to uncover local growth levers and scale pilots.
• Champion a customer-first messaging philosophy across regions.

Kenntnisse

Growth strategy

Product-led growth

Analytics

Lifecycle marketing

A/B testing

Cross-functional collaboration

CRM campaigns

Data storytelling

AI-enabled workflows

SQL

Ausbildung

Bachelor’s degree

Tools

SQL

AI tools

Jobbeschreibung

Airwallex in Amsterdam seeks a senior Growth Marketing leader to own lifecycle strategies for self-serve customers across EMEA. You’ll design end-to-end journeys, leverage AI-powered workflows, and partner with Product, Data, Marketing and regional teams to drive onboarding, activation and product adoption.

You'll lead digital channels, run evergreen campaigns, and champion data-driven experimentation to optimize conversion and expansion, while aligning regional growth with global frameworks.