Growth Lifecycle Strategy Lead, EMEA

Airwallex; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Airwallex is seeking a Senior Growth Lead to own the lifecycle strategy for self-serve SMBs in EMEA. You’ll design programs spanning onboarding to product adoption, leveraging AI-enabled workflows to accelerate growth and reduce friction across regions.

You’ll collaborate with Product, Sales, Marketing and Data teams to turn customer and behavioural insights into scalable campaigns, experiments and automated flows that improve activation, conversion and expansion.

Qualifications

• 5+ years of experience leading growth initiatives across the customer lifecycle.
• Experience in a product-led growth (PLG) environment with a customer-first mindset.
• Strong analytical skills with the ability to interpret campaign, product and behavioural data.
• Experience working with high volumes of data and communicating clearly through data and analytics.
• Hands-on experience designing and executing lifecycle or CRM programmes that drive customer conversion, activation, retention and product adoption.
• Experience running A/B tests and applying structured experimentation to improve performance.
• Bachelor’s degree.

Responsibilities

• Own the lifecycle growth strategy for Airwallex’s self-serve small-business customers in EMEA.
• Lead the strategy and operational health for digital channels (email, push, in-app) for self-serve users.
• Design and optimise evergreen campaigns, experiments and automations that improve conversion, activation and expansion.
• Take full ownership of regional funnel metrics and perform deep-dive analyses to identify opportunities.
• Initiate and lead a high-velocity experimentation roadmap across the region and scale pilots into global programs.
• Champion a customer-first messaging philosophy across lifecycle stages.

Skills

Growth initiatives

Lifecycle marketing

Analytical skills

Cross-functional collaboration

A/B testing

Communication skills

Education

Bachelor’s degree

Tools

SQL

AI-enabled tools

Job description

Airwallex is seeking a Senior Growth Lead to own the lifecycle strategy for self-serve SMBs in EMEA. You’ll design programs spanning onboarding to product adoption, leveraging AI-enabled workflows to accelerate growth and reduce friction across regions.

You’ll collaborate with Product, Sales, Marketing and Data teams to turn customer and behavioural insights into scalable campaigns, experiments and automated flows that improve activation, conversion and expansion.