Growth Lifecycle Manager - Self-Serve & PLG

Airwallex; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Airwallex is seeking a Growth Marketing Lead to own lifecycle strategy and activation for self-serve customers in EMEA. You will design scalable journeys, optimize email/push/in-app channels, and drive evergreen campaigns with AI-enabled workflows.

Collaborate across Product, Sales, Marketing and Data teams to turn customer insights into growth opportunities. The role emphasizes experimentation, regional accountability, and a customer-centric approach, with a fast-paced, global fintech

Qualifications

• 5+ years of experience leading growth initiatives across the customer lifecycle.
• Experience in a product-led growth environment with a customer-first mindset.
• Strong analytical skills to interpret campaign, product and behavioural data and make data-backed recommendations.
• Experience with high volumes of data and communicating clearly through data and analytics.
• Hands-on experience designing and executing lifecycle or CRM programmes that drive conversion, activation and retention.
• Experience running A/B tests and applying structured experimentation to improve performance.
• Strong organisational skills with the ability to manage multiple initiatives.
• Clear, structured communication with cross-functional partners across Sales, Marketing and Data Science.
• Proactive, results-oriented approach with a track record in fast-paced environments.
• Bachelor’s degree.

Responsibilities

• Lead lifecycle strategy and design scalable journeys for self-serve customers across regions.
• Own digital channels (email, push, in-app) and ensure personalized engagement.
• Drive end-to-end campaign execution and evergreen programs with cross-functional partners.
• Take regional funnel accountability and identify opportunities through data-driven analysis.
• Lead regional experimentation to uncover local growth levers and scale pilots.
• Champion a customer-first messaging approach across lifecycle stages.

Skills

Growth marketing

Lifecycle marketing

A/B testing

Data analysis

Cross-functional collaboration

Communication

Proactivity

Education

Bachelor’s degree

Tools

SQL

CRM tools

Job description

Airwallex is seeking a Growth Marketing Lead to own lifecycle strategy and activation for self-serve customers in EMEA. You will design scalable journeys, optimize email/push/in-app channels, and drive evergreen campaigns with AI-enabled workflows.

Collaborate across Product, Sales, Marketing and Data teams to turn customer insights into growth opportunities. The role emphasizes experimentation, regional accountability, and a customer-centric approach, with a fast-paced, global fintech