Director, Lifecycle Marketing - Global Growth

RELX INC; Amsterdam; On-site; EUR 100,000 - 167,000; Full time

Job summary

RELX INC in Amsterdam is seeking a Director for Lifecycle Marketing to lead strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on sales and renewal campaigns.

You will align across Audience, Product, Customer Success, and Digital Ops, manage a regional marketing team, and own the campaign and channel approach across the full lifecycle journey from demand capture to value realization.

Qualifications

• Experience leading lifecycle or demand marketing teams in complex, matrixed environments.
• Ability to translate strategy into scalable programs and ensure consistent execution across teams and regions.
• Strong commercial, martech, and measurement fluency.
• Excellent stakeholder leadership and people management with coaching and capability development.

Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience.
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization.
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes.
• Build team capability through mentorship, coaching, and leadership development.
• Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams.
• Report into VP of Demand & Lifecycle Marketing.
• Deliver scalable, always-on programs across the buyer and user journey.

Skills

Lifecycle leadership

Strategic translation

Martech fluency

People leadership

Job description

RELX INC in Amsterdam is seeking a Director for Lifecycle Marketing to lead strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on sales and renewal campaigns.

You will align across Audience, Product, Customer Success, and Digital Ops, manage a regional marketing team, and own the campaign and channel approach across the full lifecycle journey from demand capture to value realization.