Growth & Product Marketing Lead

Root Sustainability; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Stock options

Office in Amsterdam

Remote-friendly & flexible vacation

Strong budget ownership

Job summary

Root Sustainability is seeking a hands-on marketing lead to own marketing end to end. The role focuses on product and performance marketing—understanding what we sell and who buys it, then getting that in front of the right people across paid, SEO, GEO and LinkedIn.

You will be measured on traffic and leads, working closely with the founders, our GTM engineer and account executives. You’ll set strategy, execute campaigns, optimise messaging for sustainability managers, direct the content engine,

Qualifications

• Hands-on across campaigns, SEO, LinkedIn, ads and measurement required.
• Product marketing instincts to translate tech into messaging and campaigns.
• Experience in early-stage environments with limited brand awareness and budgets.
• B2B mid-market and enterprise marketing experience with multi-stakeholder deals.
• Self-starter with a proactive plan and the ability to push back when needed.
• Fluent English; Dutch is a strong plus for Benelux focus.
• Affinity with sustainability, ESG or carbon accounting is a bonus.

Responsibilities

• Own the marketing strategy: channels, sequencing, budgets and targets.
• Run performance marketing: build, run and optimise LinkedIn and Google campaigns.
• Own SEO and GEO: ensure Root is discoverable in search and AI tools used by buyers.
• Own LinkedIn: company and founder presence, organic and paid.
• Sharpen positioning and messaging for sustainability managers and executives.
• Direct the content engine: set direction and cadence.
• Measure everything: track which channel produced which lead with the GTM engineer.

Skills

Campaign management

SEO

LinkedIn advertising

Google Ads

Measurement & analytics

B2B marketing

Strategic thinking

English fluency

Dutch language

Job description

Root Sustainability is seeking a hands-on marketing lead to own marketing end to end. The role focuses on product and performance marketing—understanding what we sell and who buys it, then getting that in front of the right people across paid, SEO, GEO and LinkedIn.

You will be measured on traffic and leads, working closely with the founders, our GTM engineer and account executives. You’ll set strategy, execute campaigns, optimise messaging for sustainability managers, direct the content engine,