Group Communications Lead: Brand, ESG & Content Strategy

Committo (Netherlands); Rijswijk; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Travel allowance

Laptop and mobile phone

Company pension scheme

25 days annual leave

Alleo corporate subscription

Unlimited lunch in company canteen

Job summary

Euro Pool Group seeks a Group Communications Manager to shape a brand-led communications strategy across Europe from its Rijswijk head office. Translate the circular business model into clear stories, lead cross-channel content, and enable EPS and LPR marketing teams to deliver aligned campaigns.

You will govern brand assets, manage agencies, develop content calendars and collaborate with ESG, Public Affairs and HR to maximize impact and deliver measurable outcomes.

Qualifications

• 8-10 years in corporate/B2B communications and brand management; experience in retail supply chain, FMCG, food or regulated sectors is strongly preferred.
• Proven track record of translating strategy into multi-channel content and measurable campaigns.
• Strong digital expertise: online content strategy, content operations and social (LinkedIn) best practice.
• Experience working in matrix organisations and directly supporting divisional or country marketing colleagues.
• Agency management experience across creative, digital and PR partners.
• Excellent written and verbal English; Dutch and French are an advantage.
• Experienced in using AI tools for content production and analytics.

Responsibilities

• Translate the Group brand strategy into an integrated communications and content strategy and program for internal and external audiences across channels.
• Create and operate a group level content calendar (incl. events) to position EPG as a thought leader in food supply chain and circularity; produce or commission whitepapers, case studies, thought pieces, sales enablement materials and internal campaign assets.
• Lead EPG’s social media strategy, with priority on LinkedIn; set content frameworks and templates for divisional teams.
• Facilitate and enable EPS & LPR Marketing Managers with Group content: provide templates, campaign frameworks, QA and training.
• Oversee external creative, digital and PR agencies; set briefs, measure output quality and ensure timely delivery and measurable impact.
• Develop a Content Production Governance framework with workflows, policies and platforms at group level, replicable at divisional level.
• Collaborate with Digital Marketers to gather performance data to optimize content and ROI.
• Collaborate with HR on group internal employee events and content creation.

Skills

Corporate communications

Brand management

Content strategy

Digital marketing

Agency management

English proficiency

Tools

AI content tools

Analytics tools

Social media tooling

Job description

Euro Pool Group seeks a Group Communications Manager to shape a brand-led communications strategy across Europe from its Rijswijk head office. Translate the circular business model into clear stories, lead cross-channel content, and enable EPS and LPR marketing teams to deliver aligned campaigns.

You will govern brand assets, manage agencies, develop content calendars and collaborate with ESG, Public Affairs and HR to maximize impact and deliver measurable outcomes.