Global Travel Retail Marketeer: Shopper Activations

HEINEKEN; Amsterdam; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Vacation days

Work from home up to 2 days/week

Pension plan

NS Business Card for transport

Job summary

HEINEKEN is hiring a Customer Marketeer to plan, execute and evaluate customer marketing strategies across Borders, Ferries and Military channels in Duty Free and Travel Retail. You will uncover shopper behaviours in travel environments and activate global brands with creativity and impact.

The role requires 2–4 years in Brand/Trade Marketing in an international FMCG setting, strong stakeholder management, and fluent English. Spanish helps.

Qualifications

• Bachelor’s Degree or higher.
• 2–4 years in Brand or Trade Marketing in an international FMCG environment.
• Proven record in developing and executing shopper/consumer activation strategies.
• Experience working in complex organizations with multiple stakeholders.

Responsibilities

• Identify shopper and consumer trends in travel retail (Borders, Ferries, Military).
• Translate insights into actionable strategies to drive brand engagement and conversions.
• Develop and execute insight-led brand activation plans for travel context.
• Collaborate with regional and local teams to align strategies across Europe, Americas and APAC.
• Propose and implement brand-right activation ideas and ensure hands-on execution.

Skills

Brand Marketing

Trade Marketing

Insights

Stakeholder Management

Budget Tracking

Education

Bachelor's Degree

Job description

HEINEKEN is hiring a Customer Marketeer to plan, execute and evaluate customer marketing strategies across Borders, Ferries and Military channels in Duty Free and Travel Retail. You will uncover shopper behaviours in travel environments and activate global brands with creativity and impact.

The role requires 2–4 years in Brand/Trade Marketing in an international FMCG setting, strong stakeholder management, and fluent English. Spanish helps.