EMEA Shopper Activation Lead

Ikrut; Netherlands; Hybrid; EUR 50,000 - 60,000; Full time

Benefits offered by this job

Holiday allowance 8%

Performance bonus

Hybrid work

26 days annual leave

Pension scheme

Commuting reimbursement

Home office allowance

Laptop and mobile

Job summary

Dole Packaged Foods seeks a Shopper Activation Manager to translate marketing priorities into activation across EMEA, with a focus on the UK, Germany, France, Netherlands and Belgium.

Based in Rotterdam, this hands-on role covers activation calendars, POS materials, trade fairs and budgets, with travel across Europe. You will partner with Sales, Marketing and Category teams to deliver measurable ROI and timely delivery.

Qualifications

• Bachelor’s or master’s degree in business, marketing, economics, commercial management or sales.
• Minimum 3 years of experience in Trade Marketing, Shopper Marketing, Trade Activation, or Brand Activation.
• Understanding of shopper activation and European retail and food service.
• Strong project management with multiple projects, deadlines and stakeholders.
• Excellent communication, collaboration and negotiation skills.
• Fluent English; additional European languages are an advantage.

Responsibilities

• Translate commercial and marketing priorities into shopper activation plans and manage the annual activation calendar across markets and channels.
• Develop and roll out point-of-sale materials, promotional tools and shopper activations, taking ownership from briefing through delivery.
• Plan and execute trade fairs and events, coordinating stand design, product samples, marketing materials and customer engagement activities.
• Drive strong in-market execution across Retail, Wholesale and Foodservice, and distributors; continuously improve based on results.
• Track and report activation performance, ROI, and progress with clear priorities and next steps.
• Work closely with Sales, Marketing and Category Management, coordinating agencies, media partners, suppliers and distributors across European markets.
• Manage activation and trade budgets, making informed investment decisions while keeping multiple projects on track.

Skills

Fluent English

Project management

Communication

Negotiation

Analytical skills

Multicultural collaboration

Education

Bachelor’s or Master’s in Marketing / Economics / Commercial Management / Sales

Job description

Dole Packaged Foods seeks a Shopper Activation Manager to translate marketing priorities into activation across EMEA, with a focus on the UK, Germany, France, Netherlands and Belgium.

Based in Rotterdam, this hands-on role covers activation calendars, POS materials, trade fairs and budgets, with travel across Europe. You will partner with Sales, Marketing and Category teams to deliver measurable ROI and timely delivery.