Customer Marketeer

HEINEKEN; Amsterdam; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Vacation days

Work from home up to 2 days/week

Pension plan

NS Business Card for transport

Job summary

HEINEKEN is hiring a Customer Marketeer to plan, execute and evaluate customer marketing strategies across Borders, Ferries and Military channels in Duty Free and Travel Retail. You will uncover shopper behaviours in travel environments and activate global brands with creativity and impact.

The role requires 2–4 years in Brand/Trade Marketing in an international FMCG setting, strong stakeholder management, and fluent English. Spanish helps.

Qualifications

• Bachelor’s Degree or higher.
• 2–4 years in Brand or Trade Marketing in an international FMCG environment.
• Proven record in developing and executing shopper/consumer activation strategies.
• Experience working in complex organizations with multiple stakeholders.

Responsibilities

• Identify shopper and consumer trends in travel retail (Borders, Ferries, Military).
• Translate insights into actionable strategies to drive brand engagement and conversions.
• Develop and execute insight-led brand activation plans for travel context.
• Collaborate with regional and local teams to align strategies across Europe, Americas and APAC.
• Propose and implement brand-right activation ideas and ensure hands-on execution.

Skills

Brand Marketing

Trade Marketing

Insights

Stakeholder Management

Budget Tracking

Education

Bachelor's Degree

Job description

At HEINEKEN’s EMEA Export and Global Duty Free Operating Company (OpCo), the Customer Marketeer role is part of the team responsible for the sales and distribution of HEINEKEN’s brands in Duty Free and Travel Retail Markets, including Borders, Ferries, Military, Cruises and Airlines.

As Customer Marketeer, you are responsible for the planning, execution and evaluation of the customer marketing strategy across key customers in the global Borders, Ferries and Military business. You will uncover shopper and consumer behaviours in the travel environment and identified core channels, activating global and regional brands with creativity and impact.

Your Key Responsibilities

Shopper & Consumer Insight Development

• Identify and analyze shopper and consumer behavior trends within the travel retail environment (Borders, Ferries and Military)
• Translate insights into actionable strategies to drive brand engagement and conversion into respective channels

Brand Activation

• Develop and execute innovative, insight-led brand activation plans tailored to the travel context of the Borders, Ferries and Military industry based on the identified channel and innovation agenda.

Cross-market Coordination

• Collaborate with regional and local teams to align on strategies and ensure execution across core travel retails markets in Europe, Americas and APAC
• Manage and prioritize task in a complex, multi market environment with agility and passion

Creativity Strategy Execution

• Bring creativity to the forefront by proposing and implementing unique, brand-right activation ideas
• Balance strategic thinking with hands on execution to bring campaigns to life.

Stakeholder Engagement

• Work closely with internal stakeholders (e.g. Global Account Managers, Marketing, CMI and Finance) and external partners (end customers in Cruises and Airlines, agencies) to deliver impactful initiatives

Performance Monitoring

• Track and measure effectiveness of brand activations and shopper programs based on maximizing commercial spend productivity and ROI.

Who you are

What:

• Education: Bachelor’s Degree or higher
• Work experience: 2-4 years in Brand or Trade Marketing experience in an international environment, preferably within FMCG industry.
• Required work experience: proven record in developing and executing shopper or consumer led activation strategies.
• Other fields of expertise: experience in working in complex organizations and managing multiple internal or external stakeholders across the globe.
• Functional skills: shopper and consumer insights, Marketing and Brand Activations, Performance and Budget Tracking.
• Languages: Fluent English require; proficiency in Spanish would be an advantage, although it is not a mandatory requirement
• Other: 20% travelling into markets

How:

• Good negotiation and communication skills.
• Excellent interpersonal skills, ability to work in multicultural environment.
• Relish a challenge and work well within a competitive environment.
• Ability to work both independently and as a member of a team in a dynamic work environment.
• Personally motivated, proactive, self-starter.
• Ability to maintain a sense of urgency and results/goal-oriented focus.

What’s in it for you?

• Start with a one-year contract, with the chance for a permanent role—we want to keep great talent.
• Plenty of vacation time: enjoy 20 vacation days per year, plus a flexible budget to add 10 extra days—that’s 6 weeks in total.
• Work-life balance: benefit from generous parental leave for both parents, with the added flexibility of working from home up to 2 days per week.
• A strong pension plan: at HEINEKEN, we contribute 2/3 of your pension, so you can build a secure future while doing meaningful work.
• Stress-free commuting: enjoy easy travel with an NS Business Card for public transport, making your daily commute simple and stress-free.
• Grow with us: we offer endless opportunities for you to learn, grow, and explore new career paths, both locally and globally.