POS Excellence & Shopper Activation Lead

BEIERSDORF; Amsterdam; On-site; EUR 32,000 - 43,000; Full time

Job summary

Beiersdorf NV in Amsterdam is seeking a Shopper & Customer Marketing professional to drive POS materials, activation planning, and budget coordination. You will work with account and brand managers to bring brands to life at the point of sale.

The role targets individuals with up to 2 years of relevant experience, fluent Dutch and English, and a passion for retail context and execution quality.

Qualifications

• Fluent language skills in Dutch and English are a must.
• Ability to independently manage smaller projects while collaborating with cross-functional teams.
• Affinity with POS materials, activations and execution quality, understanding shopper behaviour and retail context.

Responsibilities

• Develop and implement POS materials to boost sales performance for innovations and promotions.
• Lead shopper activation planning and execution across retail environments and marketing media.
• Ensure consistent execution of the tactical POS plan and manage key promotional events.
• Collaborate with account and brand managers for accurate budget planning and forecasting.
• Conduct regular store checks and report findings to Sales / Marketing.
• Coordinate with agencies to ensure quality, creativity, and cost efficiency.
• Participate in category teams and contribute to achieving business targets.
• Track results, evaluate projects, and share learnings with stakeholders.
• Oversee S&CM budget forecasting and follow-up, ensuring cost efficiencies with suppliers.

Skills

Dutch

English

Education

HBO or University degree in Commercial Economy

Job description

Beiersdorf NV in Amsterdam is seeking a Shopper & Customer Marketing professional to drive POS materials, activation planning, and budget coordination. You will work with account and brand managers to bring brands to life at the point of sale.

The role targets individuals with up to 2 years of relevant experience, fluent Dutch and English, and a passion for retail context and execution quality.