Global Social Media & AI Marketing Lead

Robeco; Rotterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Robeco seeks an Innovation & Growth Marketing Manager to shape our global social media and paid search strategy. You will align channels with business goals and empower teams to translate the strategy into campaigns and optimization.

You'll drive AI adoption across Marketing, lead pilots with global and local teams, and scale initiatives that deliver measurable value while ensuring governance and cross‑function collaboration.

Qualifications

• 12+ years of experience in digital marketing and social media.
• Experience in leading marketing teams and setting priorities.
• Interest in AI and emerging marketing technologies.
• Strong knowledge of global marketing operating models and content distribution.

Responsibilities

• Define and lead Robeco’s global social media and paid search strategy.
• Oversee performance of paid and organic social media, including content, targeting and budgets.
• Optimize channel effectiveness through KPI tracking, data analysis and testing.
• Champion AI adoption in Marketing through pilots and scalable solutions.
• Develop the innovation roadmap and grow channel specialists.

Skills

Digital marketing

Team leadership

AI in marketing

Social media optimization

Job description

Robeco seeks an Innovation & Growth Marketing Manager to shape our global social media and paid search strategy. You will align channels with business goals and empower teams to translate the strategy into campaigns and optimization.

You'll drive AI adoption across Marketing, lead pilots with global and local teams, and scale initiatives that deliver measurable value while ensuring governance and cross‑function collaboration.