Global Social & AI-Driven Growth Marketing Manager

Robeco Investment Engineers; Rotterdam; Presencial; EUR 90.000 - 140.000; Jornada completa

Descripción de la vacante

Robeco Investment Engineers is seeking an Innovation & Growth Marketing Manager to set strategic direction for global social media and paid search, driving alignment with marketing and business priorities. You will steer both paid and organic channels and oversee cross-functional campaigns and governance.

You will lead AI-driven marketing initiatives, scale pilots, and collaborate with global teams to translate ideas into measurable value while fostering growth and speed across Robeco’s digital

Formación

• 12+ years of experience in digital marketing and social media.
• Experience leading marketing teams and driving transformation.
• Interest in AI and marketing technology; change management experience.
• Knowledge of global marketing models and agency delivery.

Responsabilidades

• Define and lead Robeco’s global social media and paid search strategy, aligning channel priorities, campaigns and investments with business objectives.
• Drive the performance of paid and organic social media, overseeing content, targeting, budget allocation and cross-functional campaigns.
• Continuously optimize channel effectiveness through KPI management, data analysis, testing and actionable recommendations.
• Champion AI adoption in Marketing, identifying high-value use cases and leading pilots.
• Lead marketing innovation and team development, shaping the innovation roadmap and coaching channel specialists.

Conocimientos

Digital marketing strategy

Social media management

Team leadership

AI in marketing

Budget planning

Descripción del empleo

Robeco Investment Engineers is seeking an Innovation & Growth Marketing Manager to set strategic direction for global social media and paid search, driving alignment with marketing and business priorities. You will steer both paid and organic channels and oversee cross-functional campaigns and governance.

You will lead AI-driven marketing initiatives, scale pilots, and collaborate with global teams to translate ideas into measurable value while fostering growth and speed across Robeco’s digital