Innovation & Growth Marketing Manager

Robeco Nederland B.V.; Rotterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Robeco Nederland B.V. is seeking an Innovation & Growth Marketing Manager to set the strategic direction for global social media, oversee paid search and AI-driven initiatives, and translate strategy into impactful campaigns across the organization.

You will lead a team, collaborate with global and local teams, and drive measurable growth through data-driven marketing. Responsibilities include defining strategy, optimizing paid and organic channels, and championing AI adoption to scale

Qualifications

• 12+ years of experience in digital marketing, social media and marketing transformation.
• Experience in managing teams and developing team members, with clear priority setting and high performance.
• Interest in AI and emerging marketing tech, with change-management experience.
• Understanding of social platforms, paid search, organic social, audience targeting, content distribution, paid media optimization and global marketing models.

Responsibilities

• Define and lead Robeco’s global social media and paid search strategy, aligning priorities with business and marketing objectives.
• Drive the performance of paid and organic social media, overseeing content, targeting, budget allocation, engagement and cross-functional campaigns.
• Continuously optimize channel effectiveness through KPI management, data analysis, testing and actionable recommendations.
• Champion AI adoption in Marketing, identifying high-value use cases, leading pilots and scaling solutions.
• Lead marketing innovation and team development by identifying opportunities, shaping the innovation roadmap and developing channel specialists.

Skills

Digital marketing

Social media

Team leadership

AI in marketing

Change management

Job description

Department

Shape Robeco’s digital growth agenda by leading the social media strategy, driving AI-powered innovation, and turning data-driven opportunities into scalable marketing impact across global teams.

Robeco's Digital Marketing team, consisting of 12 colleagues, leads the global digital strategy and execution for the firm. This includes topics such as Data Analytics, Email, Social Media, Digital platforms and CRM, in close partnership with our local market teams worldwide. The team is responsible for driving commercial visibility and engagement for Robeco's investment capabilities, and is actively investing in new tools and ways of working — including AI and automation — to make marketing faster, smarter, and more scalable.

Position & Requirements

As Innovation & Growth Marketing Manager, you will set the strategic direction and priorities for Robeco's global social media activity. You will ensure these channels work together to advance Marketing and business priorities, while enabling your team members to translate the strategy into campaigns, content and continuous optimization. You lead the paid search direction and performance, as well as the organic social media channels. You oversee the planning, audience targeting and budget allocation in partnership with your team and external agencies.

You will also drive the adoption of AI across Marketing and identify broader innovation opportunities that can improve effectiveness, speed and scalability. Working across global and local teams, you will turn promising ideas into practical pilots, build support for new ways of working and help scale the initiatives that create measurable value.

Key Responsibilities

• Define and lead Robeco’s global social media and paid search strategy, aligning channel priorities, campaigns and investments with business and marketing objectives.
• Drive the performance of paid and organic social media, overseeing content, audience targeting, budget allocation, community engagement and cross‑functional campaign execution.
• Continuously optimize channel effectiveness through KPI management, data analysis, testing and actionable recommendations that improve visibility, engagement and commercial impact.
• Champion AI adoption in Marketing, identifying high‑value use cases, leading pilots, scaling successful solutions and ensuring compliance with governance and risk standards.
• Lead marketing innovation and team development by identifying emerging opportunities, evaluating new technologies, shaping the innovation roadmap and developing channel specialists to deliver results.

What You Bring

• +12 years working experience in digital marketing, social media and marketing transformation
• Experience in managing teams and developing team members, clear priority setting and enabling high performance
• Interested in AI and emerging marketing technology, experience with change management
• Understanding of social platforms, paid search, organic social media, audience targeting, content distribution, paid media optimization, channel performance, global marketing operating models and social media agency delivery

Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements?

All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.