Global Social & Creator Strategy Lead

Stokke; Amsterdam; Hybrid; EUR 75,000 - 80,000; Full time

Benefits offered by this job

Hybrid working environment

International collaboration

Premium brand exposure

Job summary

Stokke GmbH in Amsterdam seeks a Global Social & Creator Manager to shape the brand’s presence in organic social, creator partnerships, and user-generated content. You will build a scalable creator ecosystem driving awareness, advocacy, and commercial impact across markets.

Based in Amsterdam and reporting to the Global Brand Director, you will lead the global social and creator strategy, ensuring a premium, consistent brand presence worldwide within a hybrid work model.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8–10 years of experience in social media, creator marketing, influencer marketing, or UGC within premium consumer or lifestyle brands.
• Proven experience leading social and creator strategies across multiple markets.
• Strong analytical, project management, and stakeholder management skills.
• Excellent communication skills in English.

Responsibilities

• Define and own the global UGC strategy, informed by paid media learnings and consumer insight.
• Set global direction, frameworks and guidance for local creator and influencer activity across markets.
• Run quarterly creator pools and monthly briefings that keep content fresh and matched to the right family stages.
• Drive a modular content model, briefing reusable snippets per USP and moment so that one shoot delivers many assets across organic, paid, PDP and retail.
• Partner with regional and local teams to guide creator and influencer activity while enabling locally relevant execution.
• Set global standards for usage rights, contracting, product accuracy and safety, and maintain a shared asset library that gives every market full visibility.
• Lead Stokke’s global organic social strategy, with clear content pillars, platform roles and a consistent, premium tone of voice.
• Own the global social calendar, aligned to launches and key brand moments, blending brand, product, creator and UGC content.
• Build platform-native content across Instagram, TikTok, Pinterest and YouTube, optimized so Stokke shows up where parents look for answers on social.
• Give markets global frameworks, toolkits and content they can localize with confidence.
• Lead, coach and develop the Social Media & UGC Coordinator.
• Partner with Paid Media, Product Marketing, Digital Content, PR & Partnerships, Brand, agencies and regional teams to deliver integrated launches and always-on activations.
• Define KPIs across organic reach, engagement, content volume, cost per asset and creator content performance in paid, and continuously optimize based on performance.
• Own and track the global social & creator budget, including creator fees, content production and agency costs.
• Use social listening and influencer platforms, such as Lefty, to track social media and creator performance, including local influencer performance across markets.

Skills

Social media strategy

Creator marketing

Influencer marketing

UGC/content management

Team leadership

English communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Lefty

Job description

Stokke GmbH in Amsterdam seeks a Global Social & Creator Manager to shape the brand’s presence in organic social, creator partnerships, and user-generated content. You will build a scalable creator ecosystem driving awareness, advocacy, and commercial impact across markets.

Based in Amsterdam and reporting to the Global Brand Director, you will lead the global social and creator strategy, ensuring a premium, consistent brand presence worldwide within a hybrid work model.