Global Social & Creator Manager

Stokke; Amsterdam; Hybrid; EUR 75,000 - 80,000; Full time

Benefits offered by this job

Hybrid working environment

International collaboration

Premium brand exposure

Job summary

Stokke GmbH in Amsterdam seeks a Global Social & Creator Manager to shape the brand’s presence in organic social, creator partnerships, and user-generated content. You will build a scalable creator ecosystem driving awareness, advocacy, and commercial impact across markets.

Based in Amsterdam and reporting to the Global Brand Director, you will lead the global social and creator strategy, ensuring a premium, consistent brand presence worldwide within a hybrid work model.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8–10 years of experience in social media, creator marketing, influencer marketing, or UGC within premium consumer or lifestyle brands.
• Proven experience leading social and creator strategies across multiple markets.
• Strong analytical, project management, and stakeholder management skills.
• Excellent communication skills in English.

Responsibilities

• Define and own the global UGC strategy, informed by paid media learnings and consumer insight.
• Set global direction, frameworks and guidance for local creator and influencer activity across markets.
• Run quarterly creator pools and monthly briefings that keep content fresh and matched to the right family stages.
• Drive a modular content model, briefing reusable snippets per USP and moment so that one shoot delivers many assets across organic, paid, PDP and retail.
• Partner with regional and local teams to guide creator and influencer activity while enabling locally relevant execution.
• Set global standards for usage rights, contracting, product accuracy and safety, and maintain a shared asset library that gives every market full visibility.
• Lead Stokke’s global organic social strategy, with clear content pillars, platform roles and a consistent, premium tone of voice.
• Own the global social calendar, aligned to launches and key brand moments, blending brand, product, creator and UGC content.
• Build platform-native content across Instagram, TikTok, Pinterest and YouTube, optimized so Stokke shows up where parents look for answers on social.
• Give markets global frameworks, toolkits and content they can localize with confidence.
• Lead, coach and develop the Social Media & UGC Coordinator.
• Partner with Paid Media, Product Marketing, Digital Content, PR & Partnerships, Brand, agencies and regional teams to deliver integrated launches and always-on activations.
• Define KPIs across organic reach, engagement, content volume, cost per asset and creator content performance in paid, and continuously optimize based on performance.
• Own and track the global social & creator budget, including creator fees, content production and agency costs.
• Use social listening and influencer platforms, such as Lefty, to track social media and creator performance, including local influencer performance across markets.

Skills

Social media strategy

Creator marketing

Influencer marketing

UGC/content management

Team leadership

English communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Lefty

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection, creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Global Social & Creator Manager, you will shape how Stokke shows up in parents' feeds through organic social media, creator partnerships, and user-generated content. You will build a scalable creator ecosystem that drives brand awareness, advocacy, and commercial impact across global markets.

Working closely with Brand, Paid Media, Product Marketing, Digital Content, and regional teams, you will lead Stokke's global social and creator strategy while ensuring a consistent and premium brand presence worldwide.

Based in Amsterdam | The Netherlands | Reporting to Global Brand Director

Agility, Speed & Execution

This role combines social strategy, creator marketing, content leadership, and performance optimization. You will lead the Social Media & UGC Coordinator and help scale social and creator capabilities across the business.

Main Responsibilities

UGC & Creator Program

• Define and own the global UGC strategy, informed by paid media learnings and consumer insight.
• Set global direction, frameworks and guidance for local creator and influencer activity across markets.
• Run quarterly creator pools and monthly briefings that keep content fresh and matched to the right family stages.
• Drive a modular content model, briefing reusable snippets per USP and moment so that one shoot delivers many assets across organic, paid, PDP and retail.
• Partner with regional and local teams to guide creator and influencer activity while enabling locally relevant execution.
• Set global standards for usage rights, contracting, product accuracy and safety, and maintain a shared asset library that gives every market full visibility.

Global Organic Social

• Lead Stokke’s global organic social strategy, with clear content pillars, platform roles and a consistent, premium tone of voice.
• Own the global social calendar, aligned to launches and key brand moments, blending brand, product, creator and UGC content.
• Build platform-native content across Instagram, TikTok, Pinterest and YouTube, optimized so Stokke shows up where parents look for answers on social.
• Give markets global frameworks, toolkits and content they can localize with confidence.
  
• Lead, coach and develop the Social Media & UGC Coordinator.
• Partner with Paid Media, Product Marketing, Digital Content, PR & Partnerships, Brand, agencies and regional teams to deliver integrated launches and always-on activations.
• Define KPIs across organic reach, engagement, content volume, cost per asset and creator content performance in paid, and continuously optimize based on performance.
• Own and track the global social & creator budget, including creator fees, content production and agency costs.
• Use social listening and influencer platforms, such as Lefty, to track social media and creator performance, including local influencer performance across markets.

The Ideal Profile

Consumer-Focused & Insight-Led: You understand how modern parents engage with brands and creators across social platforms.

Creative & Commercial: You combine strong content instincts with a data-driven mindset.

Collaborative & Entrepreneurial: You enjoy building programs, influencing stakeholders, and working in a dynamic international environment.

Experience & Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8-10 years of experience in social media, creator marketing, influencer marketing, or UGC within premium consumer or lifestyle brands.
• Proven experience leading social and creator strategies across multiple markets.
• Strong knowledge of creator partnerships, agency management, content production, and rights management.
• Experience managing and developing team members.
• Strong analytical, project management, and stakeholder management skills.
• Excellent communication skills in English.
• Based in Amsterdam and comfortable working in a hybrid model (3 office days per week).

What We Offer

• The opportunity to shape Stokke's global social and creator strategy.
• High visibility and collaboration across international teams.
• The chance to build and scale a global creator ecosystem for a premium brand.
• A flexible hybrid working environment based in Amsterdam.
• A collaborative, international, and purpose-driven workplace.
• Salary range: 75-80k

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.