Global Website Director: Growth, UX & CRO

Stokke

Amsterdam

On-site

EUR 85,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Strategic leadership

Global team

AI opportunities

International environment

Job summary

Stokke in Amsterdam is seeking a Senior Global Website Manager to translate e-commerce strategy into a clear, measurable roadmap. You will lead a multidisciplinary global team spanning Website Product & Merchandising, Content & CMS, UX/UI, Website Experience, and CRO, collaborating with regional teams, IT, Product Owners and agencies to deliver customer and commercial value.

Reporting to the Global Head of E‑Commerce, you shape Stokke.com’s next growth phase, set direction, develop the

Qualifications

8+ years’ experience in e‑commerce, website management or digital experience.
Experience leading complex, multi‑market e‑commerce websites.
Proven experience managing external agencies and cross‑functional delivery.
Experience within premium consumer brands, retail or lifestyle environments is desirable.

Responsibilities

Lead, coach, and develop a high‑performing global website team with clear ownership and accountability.
Partner with regional e‑commerce teams to drive adoption and performance of global website capabilities.
Own the business roadmap for Stokke.com, translating strategy into a measurable delivery backlog.
Drive prioritisation across stakeholders and align digital initiatives with commercial goals.
Measure impact of initiatives and use insights to shape optimisation and future roadmaps.
Lead agency partnerships to ensure delivery quality and value.