Global Website Lead: E‑commerce Growth & CX

Stokke GmbH; Amsterdam; On-site; EUR 85,000 - 95,000; Full time

Job summary

Stokke GmbH in Amsterdam seeks a Senior Global Website Manager to lead a global website team and translate e-commerce strategy into a focused roadmap. You will work with cross-functional groups across Product, IT, UX, and CRO to drive measurable customer and commercial value.

The role reports to the Global Head of E-Commerce and offers a path to shape the platform’s next phase of growth for a premium brand across markets.

Qualifications

• 8+ years experience in e-commerce, website management or digital experience.
• Experience leading complex, multi-market e-commerce websites and multidisciplinary teams.
• Proven ability to drive website growth, customer experience and conversion via data and experimentation.
• Experience in a global matrix organisation influencing senior and regional stakeholders.
• Experience managing external agencies and cross-functional delivery projects.

Responsibilities

• Lead a global website team with clear ownership and accountability.
• Drive adoption and governance of global website capabilities across markets.
• Own the business roadmap for Stokke.com and translate strategy into a measurable backlog.
• Improve website performance, conversion, and commercial outcomes through insights and CRO.
• Manage strategic agency partnerships and ensure delivery quality and value.

Skills

Team leadership

Cross-functional collaboration

Data-driven decision making

E-commerce strategy

Stakeholder management

Change management

Tools

GA4

Power BI

Salesforce Commerce Cloud

Job description

Stokke GmbH in Amsterdam seeks a Senior Global Website Manager to lead a global website team and translate e-commerce strategy into a focused roadmap. You will work with cross-functional groups across Product, IT, UX, and CRO to drive measurable customer and commercial value.

The role reports to the Global Head of E-Commerce and offers a path to shape the platform’s next phase of growth for a premium brand across markets.