Global Social Strategy Leader: Culture, Creators & Growth

Publicis Groupe; Amsterdam; On-site; EUR 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Work Your World Program

Amsterdam office in Staal-Kade, Zuid (

Discounts on Classpass

Bike plan

Courses/workshops for personal growth

Job summary

Boomerang in Amsterdam is seeking a Social Strategy Director to lead the social strategy function across the agency, defining how brands earn relevance, attention and engagement in culture. You will develop social-first strategies that connect audience behaviour, platform dynamics, creator ecosystems and cultural trends to deliver meaningful brand and business impact.

You will act as the senior strategic lead for key clients, helping them navigate the rapidly evolving social landscape while

Qualifications

• 10-12+ years of experience in social strategy, digital strategy or social-first creative agencies.
• Proven experience leading social strategy for major consumer-facing brands.
• Deep knowledge of platform ecosystems, creator marketing and social content development.
• Experience mentoring strategists and leading client relationships at a senior level.
• Demonstrated success translating social insights into impactful creative and commercial outcomes.
• Experience supporting agency growth through pitching and strategic consultancy.

Responsibilities

• Lead the development of social-first strategies across always-on, campaign, creator and community initiatives.
• Define the role of social media within the broader marketing ecosystem and identify opportunities for brands to drive relevance and engagement.
• Develop platform-specific strategies across TikTok, Instagram, YouTube, LinkedIn, Snapchat and emerging channels.
• Build content ecosystems that balance brand objectives, audience needs and platform behaviour.
• Define channel roles, content pillars and engagement frameworks that drive sustainable audience growth.
• Guide clients on social innovation, platform evolution and emerging opportunities.
• Lead strategic thinking around creator partnerships, influencer programmes and social collaborations.
• Identify the role creators can play across content, campaigns and community building.
• Develop frameworks for creator selection, audience fit and content effectiveness.
• Advise clients on creator marketing trends, best practices and measurement approaches.
• Lead, coach and develop the agency's social strategy capabilities.
• Mentor strategists and help establish best-in-class social planning methodologies.
• Champion social thinking across the agency and ensure social is represented at leadership level.
• Foster collaboration across creative, influencer, account, media and production teams.
• Contribute to new business opportunities and agency thought leadership.

Skills

Social strategy

Digital strategy

Leadership

Mentoring

Client relationships

Job description

Boomerang in Amsterdam is seeking a Social Strategy Director to lead the social strategy function across the agency, defining how brands earn relevance, attention and engagement in culture. You will develop social-first strategies that connect audience behaviour, platform dynamics, creator ecosystems and cultural trends to deliver meaningful brand and business impact.

You will act as the senior strategic lead for key clients, helping them navigate the rapidly evolving social landscape while