AI Marketing Specialist

Robeco; Rotterdam; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

34 vacation days

Hybrid work arrangements

NS train subscription

Office near Rotterdam Central Station

Development opportunities

Job summary

Robeco is seeking a Marketing AI Specialist to drive AI-powered automation across the marketing function. You will build AI agents, run pilots, and coach colleagues to adopt AI confidently, while aligning with Robeco's AI Hub.

You will collaborate with Content, Digital, CRM, Analytics and local markets to deliver practical AI solutions, enhancing efficiency across campaigns and operations. The role offers a hybrid work setup with a Rotterdam office.

Qualifications

• 1-3 years working experience in marketing, digital or a related field.
• Hands-on experience with AI tools, workflow automation and building AI agents.
• Understanding of marketing operations in content, email, social, events, paid and analytics.
• Problem-solving mindset with good communication, collaborative and service-oriented mindset.

Responsibilities

• Build and scale AI agents and automated workflows that streamline marketing processes.
• Drive a test-and-learn approach to AI innovation, piloting new tools and evaluating impact.
• Partner with teams across Content, Digital, CRM, Analytics, Events and local markets to solve business challenges.
• Act as Marketing's connection to Robeco's AI Hub and translate capabilities into use cases.
• Champion AI literacy and adoption across Marketing, empowering colleagues with coaching and hands-on support.

Skills

AI tools

Workflow automation

AI agents

Marketing operations

Education

No specific degree stated

Tools

AI agent frameworks

Job description

Drive marketing transformation by building AI-powered automation. Connect marketing with Robeco's AI agenda to make work smarter, faster, and more scalable.

Robeco's Digital Marketing team, consisting of 12 colleagues, leads the global digital strategy and execution for the firm. This includes topics such as Data Analytics, Email, Social Media, Digital platforms and CRM, in close partnership with our local market teams worldwide. The team is responsible for driving commercial visibility and engagement for Robeco's investment capabilities, and is actively investing in new tools and ways of working - including AI and automation - to make marketing faster, smarter, and more scalable.

The position

As Marketing AI Specialist, you will work across the entire marketing function- helping people use AI in their day-to-day work. You will build AI agents and automated workflows, run pilots to test new AI tools, and coach colleagues so they can adopt AI confidently and independently. You will identify opportunities to automate marketing workflows to improve efficiency across content, reporting, campaigns and operations.

You will also work closely with Robeco's central AI Hub, acting as the Marketing department's connection point into the firm's broader AI agenda ensuring collaboration, alignment and governance. Next to that, you partner with marketing teams across channels to understand their needs and implement practical AI solutions. You will keep the team informed about emerging capabilities and new trends, acting as a true AI ambassador.

What you will do

• Build and scale AI agents and automated workflows that streamline marketing processes, increase efficiency and reduce manual effort across the function.
• Drive a test-and-learn approach to AI innovation, piloting new tools, evaluating impact and turning successful experiments into scalable solutions.
• Partner with teams across Content, Digital, CRM, Analytics, Events and local markets to solve business challenges through practical AI applications.
• Act as Marketing's connection to Robeco's AI Hub, translating firm-wide AI capabilities into impactful use cases while ensuring responsible and compliant adoption.
• Champion AI literacy and adoption across Marketing, empowering colleagues with coaching, guidance and hands-on support to embed AI into their daily work.

What You Bring

• 1-3 years working experience in marketing, digital or a related field
• Hands-on experience with AI tools, workflow automation and building AI agents. Ideally you are familiar with AI agent frameworks or multi-step AI pipelines
• Understanding of marketing operations in content, email, social, events, paid and analytics
• A problem-solving mindset with good communication skills, collaborative and service-oriented mindset

Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements?

What We Offer

• A healthy work-life balance, supported by 34 vacation days and hybrid working arrangements.
• A modern, spacious office directly opposite Rotterdam Central Station, making sustainable commuting easy and including a 1st-class NS train subscription.
• A collaborative, diverse and inclusive work environment where innovation is encouraged and your voice genuinely matters.
• Attractive development opportunities, enabling you to grow professionally while contributing to Robeco's long-term ambitions.
• An informal, energetic, and highly motivated team that values trust, collaboration, and shared success.
• Competitive remuneration that is attractive and closely aligned with performance.

Diversity and Inclusion

At Robeco, we want to grow every day: as a company and as an employer. To do better, we listen to and learn from society, our clients and, first and foremost, our colleagues. We treasure the diversity of our people and the range of perspectives and thinking they bring. Just as we diversify within our investment strategies to be more successful, we know these differences within our own company make us more innovative, flexible and resilient: for ourselves and all our stakeholders. Together, we aim for a culture of connection and create a workplace where colleagues feel safe, included, valued and empowered to be their best, regardless of the way they look, where they come from or who they love. Because when we all thrive, so can Robeco.

About Robeco

Robeco is an international pure-play asset manager founded in 1929 in the Netherlands. We help clients achieve their financial and sustainability goals by providing superior investment returns and solutions, with a strong focus on sustainable investing, quantitative strategies, fundamental equity and fixed income investments. With over EUR 406 billion in client assets (as of June 2026), we serve a broad client base - from institutional to private investors - across Europe, Asia-Pacific and the Americas. Headquartered in Rotterdam with 16 offices worldwide, we combine an entrepreneurial spirit with collaborative, international mindset.

We are actively growing our global market presence and continue to integrate technologies like generative AI and machine learning in our investment processes. These efforts are supported by a strong commitment to operational excellence and to talent development in an inclusive and equitable workplace.