Innovation & Growth Marketing Manager

Robeco; Rotterdam; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

34 vacation days

Hybrid working arrangements

Modern office opposite Rotterdam Cent.

NS train subscription

Collaborative and inclusive work env.

Development opportunities

Competitive remuneration

Job summary

Robeco is seeking an Innovation & Growth Marketing Manager to set strategic direction for global social media and paid search, drive AI-powered marketing initiatives, and scale data-driven campaigns across international teams.

You will lead a team, partner with agencies, and ensure alignment with business objectives while delivering measurable commercial impact through digital channels and pioneering marketing technology.

Qualifications

• 12+ years working experience in digital marketing, social media and marketing transformation.
• Experience in managing teams and developing team members, clear priority setting and enabling high performance.
• Interested in AI and emerging marketing technology, experience with change management.
• Understanding of social platforms, paid search, organic social media, audience targeting, content distribution, paid media optimization, channel performance, global marketing operating models and social media agency delivery.

Responsibilities

• Define and lead Robeco’s global social media and paid search strategy, aligning channel priorities, campaigns and investments with business and marketing objectives.
• Drive the performance of paid and organic social media, overseeing content, audience targeting, budget allocation, community engagement and cross-functional campaign execution.
• Continuously optimize channel effectiveness through KPI management, data analysis, testing and actionable recommendations that improve visibility, engagement and commercial impact.
• Champion AI adoption in Marketing, identifying high-value use cases, leading pilots, scaling successful solutions and ensuring governance and risk standards.
• Lead marketing innovation and team development by identifying emerging opportunities, evaluating new technologies, shaping the innovation roadmap and developing channel specialists to deliver results.

Skills

Digital marketing

Social media leadership

AI in marketing

Paid search management

Content strategy

KPI analytics

Job description

Shape Robeco’s digital growth agenda by leading the social media strategy, driving AI-powered innovation, and turning data-driven opportunities into scalable marketing impact across global teams.

Robeco's Digital Marketing team, consisting of 12 colleagues, leads the global digital strategy and execution for the firm. This includes topics such as Data Analytics, Email, Social Media, Digital platforms and CRM, in close partnership with our local market teams worldwide. The team is responsible for driving commercial visibility and engagement for Robeco's investment capabilities, and is actively investing in new tools and ways of working — including AI and automation — to make marketing faster, smarter, and more scalable.

The position

As Innovation & Growth Marketing Manager, you will set the strategic direction and priorities for Robeco's global social media activity. You will ensure these channels work together to advance Marketing and business priorities, while enabling your team members to translate the strategy into campaigns, content and continuous optimization. You lead the paid search direction and performance, as well as the organic social media channels. You oversee the planning, audience targeting and budget allocation in partnership with your team and external agencies.

You will also drive the adoption of AI across Marketing and identify broader innovation opportunities that can improve effectiveness, speed and scalability. Working across global and local teams, you will turn promising ideas into practical pilots, build support for new ways of working and help scale the initiatives that create measurable value.

What you will do

• Define and lead Robeco’s global social media and paid search strategy, aligning channel priorities, campaigns and investments with business and marketing objectives.
• Drive the performance of paid and organic social media, overseeing content, audience targeting, budget allocation, community engagement and cross-functional campaign execution.
• Continuously optimize channel effectiveness through KPI management, data analysis, testing and actionable recommendations that improve visibility, engagement and commercial impact.
• Champion AI adoption in Marketing, identifying high-value use cases, leading pilots, scaling successful solutions and ensuring compliance with governance and risk standards.
• Lead marketing innovation and team development by identifying emerging opportunities, evaluating new technologies, shaping the innovation roadmap and developing channel specialists to deliver results.

What You Bring

• +12 years working experience in digital marketing, social media and marketing transformation
• Experience in managing teams and developing team members, clear priority setting and enabling high performance
• Interested in AI and emerging marketing technology, experience with change management
• Understanding of social platforms, paid search, organic social media, audience targeting, content distribution, paid media optimization, channel performance, global marketing operating models and social media agency delivery

What We Offer

• A healthy work–life balance, supported by 34 vacation days and hybrid working arrangements.
• A modern, spacious office directly opposite Rotterdam Central Station, making sustainable commuting easy and including a 1st‑class NS train subscription.
• A collaborative, diverse and inclusive work environment where innovation is encouraged and your voice genuinely matters.
• Attractive development opportunities, enabling you to grow professionally while contributing to Robeco’s long‑term ambitions.
• An informal, energetic, and highly motivated team that values trust, collaboration, and shared success.
• Competitive remuneration that is attractive and closely aligned with performance.

Diversity and Inclusion

At Robeco, we want to grow every day: as a company and as an employer. To do better, we listen to and learn from society, our clients and, first and foremost, our colleagues. We treasure the diversity of our people and the range of perspectives and thinking they bring. Just as we diversify within our investment strategies to be more successful, we know these differences within our own company make us more innovative, flexible and resilient: for ourselves and all our stakeholders. Together, we aim for a culture of connection and create a workplace where colleagues feel safe, included, valued and empowered to be their best, regardless of the way they look, where they come from or who they love. Because when we all thrive, so can Robeco.

About Robeco

Robeco is an international pure-play asset manager founded in 1929 in the Netherlands. We help clients achieve their financial and sustainability goals by providing superior investment returns and solutions, with a strong focus on sustainable investing, quantitative strategies, fundamental equity and fixed income investments. With over EUR 406 billion in client assets (as of June 2026), we serve a broad client base - from institutional to private investors - across Europe, Asia-Pacific and the Americas. Headquartered in Rotterdam with 16 offices worldwide, we combine an entrepreneurial spirit with collaborative, international mindset.

We are actively growing our global market presence and continue to integrate technologies like generative AI and machine learning in our investment processes. These efforts are supported by a strong commitment to operational excellence and to talent development in an inclusive and equitable workplace.