Global Demand Generation Manager

Payhawk; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

30 days paid time off

12 work-from-anywhere days

Exchange policy to Payhawk offices

Health and fitness membership

Two company on-sites per year

Monthly commuting allowance 150EUR

Job summary

Payhawk is seeking an experienced demand-generation leader to work with the CMO on global growth. You will design and scale campaigns across new business and expansion, owning ABM and multi-channel motions while driving ROI and cross-functional alignment.

This role requires hands-on execution and leadership to build a scalable growth engine in a fast-moving fintech environment. With a focus on enterprise accounts and programmatic marketing, you will evangelize data-driven experimentation, craft

Qualifications

• 5+ years Demand-Gen experience in B2B SaaS or fintech.
• Experience developing marketing strategies supporting outbound motions.
• Proven track record generating demand with Enterprise accounts.
• Experience creating global "one-to-many" ABM campaigns.
• Experience building programmatic marketing campaigns.
• Growth mindset with structured experiments to improve marketing effectiveness.
• Hands-on: writing copy, building landing pages, testing tools.
• Exceptional leadership, communication, and collaboration skills.
• Willingness to work from our office 4 days per week.

Responsibilities

• Define the demand-generation strategy for new business and expansion.
• Lead a cross-functional GTM Pod and guide decision-making on initiatives.
• Contribute to monthly reports and marketing ROI discussions.
• Own and allocate the budget to maximize cost-efficiency and ROI.
• Define ABM campaign structure, personas, and targeting for Named Accounts.
• Design and manage account funnel progression through ABM stages.
• Launch campaigns rapidly, test, and refine based on feedback.
• Create key campaign assets and coordinate localization with Content Team.
• Coordinate multi-channel orchestration across digital ads, email, and gifts.
• Use AI/martech to tailor messaging for account segments.
• Track performance and identify optimization opportunities.
• Codify successful playbooks for global scale.
• Align with BDR to inform outreach and drive conversions.
• Align with AE to ensure timely follow-up of MQLs and pipeline win.

Skills

Demand generation

B2B SaaS

ABM

Campaign management

Growth mindset

Copywriting

Landing pages

Experimentation

Leadership

Communication

Job description

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don't all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, it is about continual learning and empowered teams. We're also on a journey to measure and improve our environmental and social impact.From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We're changing the world of payments, and we're looking for an exceptional team to help us.

About the Role

Shape the future of growth at Payhawk.This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.

We need an experienced demand generation operator who's ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you've built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.

Outcomes you will drive

• Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion)
• MRR and Number of Won Named Accounts
• Pipeline from Named Accounts
• Driving a consistent flow of "Engaged" Named Accounts each month
• Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions
• Generating pipeline from ABM at an industry-leading ROI per euro spent

Responsibilities

• Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions
• GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a "GTM Pod"). You will make decisions regarding the demand-generation initiatives
• GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI
• Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI
• ABM strategy & architecture:Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org
• Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages
• Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback
• Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
• Multi-touch and multi-channel orchestration:Activate campaigns across multiple channels including digital ads, outbound email, and gifting
• AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments
• Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation
• Playbook development: Codify what works into repeatable models for global scale
• BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion
• AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create

Requirements

• 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech
• Proven experience developing marketing strategies that support an Outbound motion
• Proven track record of generating demand with Enterprise accounts
• Experience creating global "one-to-many" Account-Based Marketing campaigns
• Experience in building programmatic marketing campaigns
• Experience working within a "growth" mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness
• Hands-on - You're not just setting strategy - you're writing copy, building landing pages, and testing new tools
• Exceptional leadership, communication, and collaboration skills
• Willingness to work from our office 4 days per week

Company Benefits

• 30 days of paid time off + 12 work-from-anywhere days
• Exchange policy to another Payhawk office (Amsterdam, Paris, Berlin, London, Sofia)
• Health and fitness membership
• Two company on-sites per year
• Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Spain.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.