Global Demand Gen Leader: ABM & Growth

Payhawk; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

30 days paid time off

12 work-from-anywhere days

Exchange policy to Payhawk offices

Health and fitness membership

Two company on-sites per year

Monthly commuting allowance 150EUR

Job summary

Payhawk is seeking an experienced demand-generation leader to work with the CMO on global growth. You will design and scale campaigns across new business and expansion, owning ABM and multi-channel motions while driving ROI and cross-functional alignment.

This role requires hands-on execution and leadership to build a scalable growth engine in a fast-moving fintech environment. With a focus on enterprise accounts and programmatic marketing, you will evangelize data-driven experimentation, craft

Qualifications

• 5+ years Demand-Gen experience in B2B SaaS or fintech.
• Experience developing marketing strategies supporting outbound motions.
• Proven track record generating demand with Enterprise accounts.
• Experience creating global "one-to-many" ABM campaigns.
• Experience building programmatic marketing campaigns.
• Growth mindset with structured experiments to improve marketing effectiveness.
• Hands-on: writing copy, building landing pages, testing tools.
• Exceptional leadership, communication, and collaboration skills.
• Willingness to work from our office 4 days per week.

Responsibilities

• Define the demand-generation strategy for new business and expansion.
• Lead a cross-functional GTM Pod and guide decision-making on initiatives.
• Contribute to monthly reports and marketing ROI discussions.
• Own and allocate the budget to maximize cost-efficiency and ROI.
• Define ABM campaign structure, personas, and targeting for Named Accounts.
• Design and manage account funnel progression through ABM stages.
• Launch campaigns rapidly, test, and refine based on feedback.
• Create key campaign assets and coordinate localization with Content Team.
• Coordinate multi-channel orchestration across digital ads, email, and gifts.
• Use AI/martech to tailor messaging for account segments.
• Track performance and identify optimization opportunities.
• Codify successful playbooks for global scale.
• Align with BDR to inform outreach and drive conversions.
• Align with AE to ensure timely follow-up of MQLs and pipeline win.

Skills

Demand generation

B2B SaaS

ABM

Campaign management

Growth mindset

Copywriting

Landing pages

Experimentation

Leadership

Communication

Job description

Payhawk is seeking an experienced demand-generation leader to work with the CMO on global growth. You will design and scale campaigns across new business and expansion, owning ABM and multi-channel motions while driving ROI and cross-functional alignment.

This role requires hands-on execution and leadership to build a scalable growth engine in a fast-moving fintech environment. With a focus on enterprise accounts and programmatic marketing, you will evangelize data-driven experimentation, craft