Product Marketing Manager

Payhawk; Netherlands; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

30 days holiday paid leave

Payhawk company card

Monthly travel allowance

Health insurance

Fitness membership

Competitive compensation package

Exchange program to other offices

Job summary

A global spend management solution provider located in the Netherlands is seeking a Product Marketing Manager to lead go-to-market strategies. The role involves collaborating with cross-functional teams, understanding customer needs, and driving product positioning. Applicants should have over 2 years of B2B product marketing experience, be data-driven, and demonstrate strong collaboration skills. The company offers generous benefits including 30 days of paid holiday, health insurance, and a competitive compensation package.

Qualifications

• 2+ years of B2B product marketing experience, preferably in B2B SaaS.
• Ability to synthesize information to create market strategies.
• Experience in a fast-paced startup environment is a plus.

Responsibilities

• Lead the creation of go-to-market strategies for product areas.
• Become an expert on the buying audience and market.
• Collaborate with Sales and Marketing for effective campaigns.

Skills

B2B product marketing experience

Data-driven decision-making

Customer obsession

Collaboration skills

Attention to detail

Job description

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams.We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us.

About the Role

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product‑lead brand. You will work closely with product leadership and strategically lead a team of marketing experts.

To excel in this role you need to be data‑driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go‑to‑market strategies.

Key Responsibilities

• Become an expert and centralize understanding of our buying audience (customers & personas)
• Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
• Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
• Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
• Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
• Partner with Product to define the product strategy and roadmap based on market and sales insights
• Partner with Product on product Design Sprints to research and plan the go‑to‑market proposition of new features
• Lead the creation and maintenance of competitive enablement for Sales and Product teams
• Oversee goals, strategy and execution for new product and feature launches
• Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
• Track, measure, and report against GTM pod goals and objectives

Qualifications

• 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high‑growth startup environment
• You are an analytical and a data‑driven decision‑maker
• You are customer‑obsessed
• You are humble but ambitious and eager to make an impact

Company Benefits

• 30 days holiday paid leave
• Payhawk company card
• Monthly travel allowance
• Health insurance
• Fitness membership
• Competitive compensation package
• Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia).

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.