Senior Growth & Demand Generation Manager

Mobilexpense; Randstad; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

International team

Leadership access

Flat structure

European offices

Job summary

A growing B2B SaaS company in the Netherlands seeks a Senior Growth & Demand Generation Manager. This role requires a leader experienced in managing demand generation strategies and campaigns within a fast-paced SaaS environment. You'll be responsible for optimizing marketing channels and driving significant pipeline growth in collaboration with Sales. The ideal candidate is data-driven, experienced with tools like Google Ads and HubSpot, and ready to make a substantial impact.

Qualifications

• Experience in a B2B SaaS scale-up is essential.
• Proven track record in performance management with marketing budgets.
• Strong understanding of growth tools and analytics.
• ABM-proven and able to scale account-based motions.

Responsibilities

• Own and optimize the demand generation engine.
• Drive measurable pipeline growth in collaboration with Sales.
• Manage media mix across various channels.
• Optimize channel mix, budgets, and funnel performance through experimentation.

Skills

Demand generation management

Account-Based Marketing (ABM)

Data analysis and optimization

Google Ads management

HubSpot expertise

AI tools integration

Autonomy

AI-enabled workflows

Tools

GA4

Looker Studio

LinkedIn Campaign Manager

Looker Studio

Google Ads

LinkedIn Campaign Manager

PMAX

Job description

Senior Growth & Demand Generation Manager

Location: Hybrid – Netherlands (Rotterdam or Amsterdam preferred). Salary: Competitive with benefits. Report to: Head of Marketing.

Overview

Mobilexpense is a fast-scaling B2B SaaS company transforming expense management across Europe. We’re looking for a hands-on growth leader who has operated in the trenches of a B2B SaaS scale-up and is comfortable both setting high-level demand strategy and launching campaigns or rebuilding an ABM flow.

Why This Role, and Why Now?

We’re scaling fast and need a strategic executor to drive full-funnel demand gen initiatives. You will own and optimize the end-to-end demand engine across paid, organic, and account-based marketing, driving measurable pipeline growth in collaboration with Sales and Product Marketing.

What You’ll Do

• Own the demand generation engine across paid, organic, and Account Based Marketing (ABM)
• Drive measurable, repeatable pipeline growth in collaboration with Sales and Product Marketing
• Optimize channel mix, budgets, and funnel performance through experimentation and data
• Connect siloed motions into a cohesive buyer journey
• Manage the full media mix across Google Ads (Search, Performance Max), LinkedIn, YouTube, and emerging B2B channels
• Build high-intent campaigns aligned with sales plays, ICP segments, and product use cases
• Own creative iteration, nurture flows, and conversion-optimised landing pages
• Define ICP tiers in partnership with Sales and Product Marketing
• Execute personalised ABM programs across digital channels using HubSpot
• Monitor and optimise performance from top-of-funnel CAC to SQLs and pipeline contribution
• Implement and manage multi-touch attribution using GA4 and HubSpot
• Integrate AI tools into workflow for faster ideation and personalisation
• Build a culture of rapid experimentation to accelerate learning and growth
• Own dashboards and performance reporting in GA4, Looker Studio, and HubSpot
• Present actionable insights, results, and future experiments to marketing leadership and cross-functional teams
• Work closely with Sales, Content, Product Marketing, and RevOps to align on GTM goals
• Bring demand insights to QBRs and growth planning processes

Who You Are

• You’ve been in the trenches of a B2B SaaS scale-up: essential for this role
• You don’t separate strategy from execution; you build and run the plan
• You own performance and have managed six-figure budgets with clear spend-to-pipeline impact
• You’re ABM-proven and have built or scaled account-based motions
• You speak the language of growth tools: Google Ads (incl. PMAX), LinkedIn Campaign Manager, GA4, HubSpot (CRM + CMS), and GTM
• You’re AI-enabled and use AI to move faster, work smarter, and achieve better outcomes
• You work fast and thrive with autonomy
• You communicate with clarity; you turn results into stories that drive alignment and action

Why Join Mobilexpense?

We’re a growing B2B SaaS scale-up with 3,000+ customers and big ambitions. You’ll be empowered to build, test, and own your growth engine without red tape.

• Work with a diverse, international team (27 nationalities, 47% female representation)
• Direct access to leadership, flat structure, high transparency
• Offices in Belgium, Netherlands, Germany, Sweden, Portugal, and Romania
• A clear mission: make life easier for finance teams, HR, and employees across Europe

Other Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Software Development

We’re not a giant enterprise. This is a growth role with room to impact and scale.